An Impressive TV Commercial An impressive TV commercial may successfully promote consumers to buy the products; what's more, it may create a new trend. In the 1990s, a commercial made by a soy sauce company showed up on TV, arousing people's attention and imitation. From then on, Taiwanese started to BBQ in Mid-Autumn Festival, which was oriented from what the actors did in this commercial. The festival is a day for families to reunion, viewing the big round moon in the front yard. We also share the food, such as moon cakes and the pomelos. Thanks to the advertisement of barbecue sauce, now people have new activity to celebrate this historical festival. For the time being, it is not on broadcast, but the people remain this habit. That is to say, the commercial set up a new tradition for people to follow. Wise consumers may criticize that all is business tricks, and the audience is fooled. Nevertheless, in this case many families have fun in the BBQ activities, especially for the kids. We have to admit that successful marketing commercials not only persuade us to buy, but encourage us to make some change even in the cultural behavior.

On Luck Luck plays a role in many occasions. One occasion is when we fall in love with somebody, not knowing whether his/her mind is as same as ours. Maybe we are so lucky that we find our true love, once and for all. However, many love stories refer to sad stories. Before meeting the right one, we may meet a few wrong people, that brings sweetest joy as well wildest woe. That is, we have to keep our hope and try our luck until the day when two hearts share one body and two souls turn into one mind. Another occasion is when we choose a job, and the job chooses you. Before we get in a certain position, it is often vague whether we are qualified for the work and if we can enjoy in it. Similarly, the boss may not have sufficient time to know more about us. Therefore, we have good luck if we successfully pursue a dream job that is consistent with our ambitions and life plan. On contrary, we may be unlucky that we find ourselves unsuitable for that kind of work. What's worse, our work efforts receive lower wages than they actually deserve. Are there ways to help us avoid bad luck? The answer is "yes". As far as finding a soul mate is concerned, remember not to shed tears when we miss the sun, or we'll also miss the stars. Try to love and be lovable person, and the best things will come when we least expect them to. As far as our jobs are concerned, we can make efforts to excel in what your dream job requires, and do comprehensive research before you decide to attend a job interview. To sum up, as the above discussion shows, luck will be with us if we are well-prepared for the occasion. Good luck to us!

A Good Way to Overcome Depression There are many challenges and obstacles, success and failures among our lives. Nevertheless, we have to fight against those ups and downs. Deal with them and be the master of your emotions, such as depression and sorrow. We have to take control of our emotions, instead of being slaves of them. As far as I am concerned, the best way to overcome depression is more reading. Reading is an interaction between the books and us. Good books may grasp you with fascinating plot and captivating scenes, tell you others' life story and their struggle, inspire you with those simple but powerful wisdom that you've forgotten for a long time, and so on. You'll find out the real world and your own spirit are far more tremendous than you've imagined. Therefore, you'll be willing to spare your time and energy from worries, troubles and miseries. The method is very useful for me. My life is benefit from reading a lot. It deepen my thought and broad my views. What's more, it helps get rid of negative thought and arouse the energy to go forward. When I'm confused by questions, a variety of answers has been waiting for me in the books. Nowadays, more and more people get used to find solutions through the Internet and their social networks. These may be very helpful, too. However, we should be aware that virtual relationships and meaningless communication may make your emotion problems worse. To sum up, reading is a good method to cure our vulnerable spirits, nourish our mind, and help us become better, stronger, and happier people. Next time when you feel a little frustrated, just calm down, pick up a book to read, and enjoy the tranquility in your mind. Let's give it a try.

A short message about the culture 2013/3/17 Hi, dear friend! Nice to hear from you. I think the 5 relationships of Confucianism you mentioned are originated from "五倫"(父子有親、君臣有義、夫婦有別、長幼有序、朋友有信。) We Chinese have been taught to follow these rules since ancient times! You may think it quite different from westerners, who are more independent and equal when it comes to human relationships. We regard ourselves as a member of the family or the country, taking the responsibility for the culture inheritance. We are not so self-reliance as you; instead, we are expected to play a role which matches the requirement of the position. Thus, under a relative stable and fixed culture atmosphere, our behavior and action tends to appeal to authority rather than reason. However, the modern Chinese might have been changed a lot. Nowadays, we still emphasize the importance of loyalty and acting in good faith, but the obedience to power and the institutionalized hierarchy has been dampened.