An Impressive TV Commercial An impressive TV commercial may successfully promote consumers to buy the products; what's more, it may create a new trend. In the 1990s, a commercial made by a soy sauce company showed up on TV, arousing people's attention and imitation. From then on, Taiwanese started to BBQ in Mid-Autumn Festival, which was oriented from what the actors did in this commercial. The festival is a day for families to reunion, viewing the big round moon in the front yard. We also share the food, such as moon cakes and the pomelos. Thanks to the advertisement of barbecue sauce, now people have new activity to celebrate this historical festival. For the time being, it is not on broadcast, but the people remain this habit. That is to say, the commercial set up a new tradition for people to follow. Wise consumers may criticize that all is business tricks, and the audience is fooled. Nevertheless, in this case many families have fun in the BBQ activities, especially for the kids. We have to admit that successful marketing commercials not only persuade us to buy, but encourage us to make some change even in the cultural behavior.