OH GOD，I‘M CRAZY

A thorough analysis of primary data, collected through questionnaire research from both Chinese and Italian consumers, has been able to identify some interesting findings which aim to make remarkable contributions to the global marketing literature. 对中国和意大利消费者问卷调查数据的深入分析，能够得到一些有趣的发现，这些发现可以对全球市场营销文学做出显著的贡献。 First, the author was able to identify and then verify the validity and accuracy of the constructs which represent the four spheres of influence for consumers’ purchase of luxury products: Social; Personal; Functional and Show-Off. 首先，作者认为影响消费者购买奢侈品的因素分四个方面：社会的;个人的;功能的以及炫耀的;并确认了该构思的可行性和精确性。 As mentioned above, these constructs are not means for consumers’ segmentation; they are aimed to portray luxury products’ sources of “value” from a consumer perspective. 如上所述，这些结构不是用于消费者划分;他们是用于描述从一个消费者角度看待的“价值”的奢侈品资源。 Second, by conducting a cross-cultural comparison between Italian and Chinese consumers, the author was able to identify Chinese consumers’ tendency to perceive luxury products as “social tools” whose value support them in obtaining a particular sense of belongingness in the “elite”. 其次，通过把意大利和中国消费者做一个跨文化的对比，作者发现中国消费者的倾向于把奢侈品理解为“社会工具”，这种价值可以让他们获得“精英团体”中一种特殊的归属感。 This characteristic has also been supported by the luxury consumption cycle developed by Chadha & Husband (2006); China luxury market is still at the very growth stage of its cycle, whereas the more mature Italian market enables consumers to be more rational in their purchases. 这种特性同样被奢侈品消费周期支持，奢侈品消费周期由Chadha & Husband （2006）提出;中国奢侈品市场还在其循环的增长阶段，然而更加成熟的意大利市场则让其消费者们更加理性化。 Comparing Italian and Chinese consumers’ scores with demographic characteristics, the research shows how Chinese women tend to be, at a very high extent, motivated from the functional value of luxury products, a finding which reveals how Chinese consumers’ behavior is gradually approaching more rational characteristics. 对比意大利和中国消费者的分数与个人特征，研究表明中国妇女在很大范围上倾向于对奢侈品的功能性价值感兴趣，揭露了中国消费者的行为正在逐渐趋向更加理性的范围。 Despite the uniqueness of the research in comparing Italian and Chinese consumers’ motivations for luxury products, this research still presents various limitations, especially in terms of sample design. 尽管本研究在对比意大利和中国消费者购买奢侈品的动机方面有独特性，本研究仍然有不同的限制，特别是在样本设计方面。 However, this particular study still signifies a point of start for future research, which might use different angles of for consumers’ motivation analysis. 然而，这份独特的研究仍然意味着未来研究的一个出发点，该出发点可以用于不同角度的消费者动机分析。

Executive Summary: Triggered by both the economic and social developments of China, the global luxury market has been subject to enormous changes. 总结：受中国经济和社会发展的影响，全球奢侈品市场已经有了很大改变。 On one hand, while the “Western Society” has been experiencing double-digits decreases in luxury consumer spending, the rise of China, taking over Japan by becoming the world’s second largest consumer market for luxury goods, is urging marketers to re-design their strategies for its extremely different environment. 一方面，当“西方社会”在奢侈品消费方面一直保持两位数的负增长的时候，中国的崛起取代了日本成为世界第二大奢侈品消费市场，极端不同的市场环境就促使市场营销者去重新制定他们的策略。 More important, this abrupt shift has uncovered an important fact, the literature in regards to consumers’ motivations for luxury products has for long ignored cross-cultural analysis between Asian and Western countries. 更重要的是，这种突兀的改变已经揭示出一个重要的事实，长久以来，有关消费者购买奢侈品的动机的文学，忽视了亚洲与西方国家的跨文化的分析。 In addition, scholarship in this field has blindly been focusing on dividing the consumer market into five segments according to the various consumers’ motivations. 此外，这方面的知识一直盲目的集中在按照消费者不同的动机将消费者市场划分为五个部分。 This dichotomous approach has disregarded consumers’ motivations as factors which co-exist in consumers’ minds and simultaneously influence purchase decisions. 这种叉状分枝忽视了消费者们的不同动机，这些动机共存于消费者们的头脑之中，同时又影响购买决定。 This research has focused on unrevealing both Italian and Chinese consumers’ motivations for luxury products, highlighting the main differences within these two cultures. 该调查着重于揭示意大利与中国消费者们购买奢侈品的动机的不同，着重强调了两种文化的主要不同之处。

你理解的很到位。 直接翻译的话，应该是not good,not bad...或者not good enough, not too bad

正如adah1023 所说的，学习中文的时候你需要注意一个很关键的地方，那就是在非正式会话中经常会出现用名词做形容词的情况。其含义是以名词所指对象的特性来形容另外一种对象。例如“做人不能太Grandet”，其实是说做人不能太吝啬太贪财。 当然，你也可以理解为省略了一部分词句。就像“做人不能太Grandet”，其实完整的说法应该是“做人不能太Grandet<那样><贪婪>” 。

哈哈，那可不是一个成语 你可以理解为小如花或者如花二世，如花是周星驰（Stephen Chow）电影中的人物，google “周星驰 如花”，你就知道了

是“把取得功劳的原因归结为”的意思。 一般的用法是在前面提到某种成果<一般是好的方面。坏的方面常用“归罪于”，同意>，然后用“归功于”加上某人或物等。意思就是这个成果是因为某人或物才做出来的。 例子：有一个小组在做实验，实验进行的很顺利。小组的人把它归功于仪器的精确。

ANYWAY，你的用法丝毫不会妨碍他人的理解，IT’S OK