Help for my essay

I am writing an essay and looking for academic style revising for my essay. Here is my counterargument. Please give me some advises about it. Thank you!

Topic: Established companies, such as Coca Cola and McDonalds do not need to waste profits on advertising as they already have a vast and loyal customer base.

It is likely that excessive repeated advertising may arouse consumer’s negative emotion to the brand or product, which may result in decreasing selling. Nordheilm(2002) finds that repetition when ads are subject to deeper processing causes a downturn in affective responses. Indeed, it would seem perhaps that too many resources in advertisement would provoke high level of attention that are likely to annoy consumers. For those international companies, investing money on putting advertising repeatedly is regarded as wasting money because they already have a large number of loyal consumer basis to buy their product or these behavior even would lead to consumer against their product. But in effect, it is consumer’s natural behaviour that paying more attention to ads they have seen before is likely to greatly extend their acceptability. For example, Coca-Cola is trying to advertising repeatedly by displaying its cups on the desks of the judges during Fox Network’s American Idol. Big advertise like Coca-Cola recognize the number of mass media advertising which repeatedly inserting in consumer’s daily life has a positive effect on the likelihood of repeat purchase. Therefore, advertising has a role to maintain the accessibility of brand association in the consumer’s product-brand knowledge structure.

It is likely that excessive, repeated advertising may arouse consumer’s negative emotion(s) to the (a) brand or product, which may result in decreasing selling. (sales) Nordheilm (2002) finds that repetition when (of) ads (which) are subject to deeper processing, causes a downturn in affective (effective) responses. Indeed, it would seem perhaps that too many resources in advertisement would (could) provoke high level(s) of attention1 that are likely to annoy consumers. For those international companies investing money on putting (in) advertising, repeatedly (it) is regarded as (a) wasting (waste of ) money because (as) they already have a large number of loyal consumer(s) basis to buy their product or these behavior even would lead to consumer against their product.2 But in effect, it is (the) consumer’s (consumers) natural behaviour that (of) paying more attention to ads they have seen before (which) is likely to greatly extend3 their acceptability. For example, Coca-Cola is trying to advertising (advertise) repeatedly by displaying its cups on the desks of the judges during Fox Network’s American Idol. Big advertise(rs) , like Coca-Cola, recognize (that) the number of mass media advertising (ments) which (are) repeatedly inserting (ed) in(to) consumer’s daily life has a positive effect on the likelihood of repeat purchase(s). Therefore, advertising has a role to (in) maintain(ing) the accessibility of brand association in the consumer(s) product-brand knowledge structure.

1 this is not quite the right word
2 you need to rework this thought as it doesn't quite make sense
3 these words can be replaced by one word which is related to acceptability

Hi Miranda,
On the whole there are some good points here ,you sometimes miss plurals and there is a couple of thoughts which you need to rethink, as you can see it is mostly the small joining words, are ,in, and to etc. which make it a little easier to read. Have a look at advertise, advertisement and advertising as these are important words in your essay. I wish you well in your studies and hope that this helps.

Kind regards,
Tony