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Help for my essay I am writing an essay and looking for academic style revising for my essay. Here is my counterargument. Please give me some advises about it. Thank you! Topic: Established companies, such as Coca Cola and McDonalds do not need to waste profits on advertising as they already have a vast and loyal customer base. It is likely that excessive repeated advertising may arouse consumer’s negative emotion to the brand or product, which may result in decreasing selling. Nordheilm(2002) finds that repetition when ads are subject to deeper processing causes a downturn in affective responses. Indeed, it would seem perhaps that too many resources in advertisement would provoke high level of attention that are likely to annoy consumers. For those international companies, investing money on putting advertising repeatedly is regarded as wasting money because they already have a large number of loyal consumer basis to buy their product or these behavior even would lead to consumer against their product. But in effect, it is consumer’s natural behaviour that paying more attention to ads they have seen before is likely to greatly extend their acceptability. For example, Coca-Cola is trying to advertising repeatedly by displaying its cups on the desks of the judges during Fox Network’s American Idol. Big advertise like Coca-Cola recognize the number of mass media advertising which repeatedly inserting in consumer’s daily life has a positive effect on the likelihood of repeat purchase. Therefore, advertising has a role to maintain the accessibility of brand association in the consumer’s product-brand knowledge structure.

Corrections · 3

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Hi Miranda It didn't quite come out here as well as the document I used, I have the file in open office if you would like it. Kind regards Tony.
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Help for my essay

I am writing an essay and looking for academic style revising for my essay. Here is my counterargument. Please give me some advises about it. Thank you!

Topic: Established companies, such as Coca Cola and McDonalds do not need to waste profits on advertising as they already have a vast and loyal customer base.

It is likely that excessive repeated advertising may arouse consumer’s negative emotion to the brand or product, which may result in decreasing selling. Nordheilm(2002) finds that repetition when ads are subject to deeper processing causes a downturn in affective responses. Indeed, it would seem perhaps that too many resources in advertisement would provoke high level of attention that are likely to annoy consumers. For those international companies, investing money on putting advertising repeatedly is regarded as wasting money because they already have a large number of loyal consumer basis to buy their product or these behavior even would lead to consumer against their product. But in effect, it is consumer’s natural behaviour that paying more attention to ads they have seen before is likely to greatly extend their acceptability. For example, Coca-Cola is trying to advertising repeatedly by displaying its cups on the desks of the judges during Fox Network’s American Idol. Big advertise like Coca-Cola recognize the number of mass media advertising which repeatedly inserting in consumer’s daily life has a positive effect on the likelihood of repeat purchase. Therefore, advertising has a role to maintain the accessibility of brand association in the consumer’s product-brand knowledge structure.

 

It is likely that excessive, repeated advertising may arouse consumer’s negative emotion(s) to the (a) brand or product, which may result in decreasing selling. (sales) Nordheilm (2002) finds that repetition when (of) ads (which) are subject to deeper processing, causes a downturn in affective (effective) responses. Indeed, it would seem perhaps that too many resources in advertisement would (could) provoke high level(s) of attention1 that are likely to annoy consumers. For those international companies investing money on putting (in) advertising, repeatedly (it) is regarded as (a) wasting (waste of ) money because (as) they already have a large number of loyal consumer(s) basis to buy their product or these behavior even would lead to consumer against their product.2 But in effect, it is (the) consumer’s (consumers) natural behaviour that (of) paying more attention to ads they have seen before (which) is likely to greatly extend3 their acceptability. For example, Coca-Cola is trying to advertising (advertise) repeatedly by displaying its cups on the desks of the judges during Fox Network’s American Idol. Big advertise(rs) , like Coca-Cola, recognize (that) the number of mass media advertising (ments) which (are) repeatedly inserting (ed) in(to) consumer’s daily life has a positive effect on the likelihood of repeat purchase(s). Therefore, advertising has a role to (in) maintain(ing) the accessibility of brand association in the consumer(s) product-brand knowledge structure.

1 this is not quite the right word
2 you need to rework this thought as it doesn't quite make sense
3 these words can be replaced by one word which is related to acceptability

Hi Miranda,
On the whole there are some good points here ,you sometimes miss plurals and there is a couple of thoughts which you need to rethink, as you can see it is mostly the small joining words, are ,in, and to etc. which make it a little easier to read. Have a look at advertise, advertisement and advertising as these are important words in your essay. I wish you well in your studies and hope that this helps.

Kind regards,
Tony

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Help for my essay

 

I am writing an essay and is looking for an academic style revising for my essay revision. Here is my counterargument. Please give me some Any advices about it will be most appreciated. Thank you!

Topic: Established companies, such as Coca Cola and McDonalds do not need to waste profits on advertising as they already have a vast and loyal customer base.

It is likely that excessive repeated advertising may backfire as arouse the consumer’s negative emotion to the brand or product, which may result in decreasing selling may get tired and bored with the company. Nordheilm(2002) finds that repetition when too much bombardment of ads are subject to deeper processing causes a downturn deriment to the effect the company is trying to promote. in affective responses. Indeed, it is seen more of as an annoyance.  would seem perhaps that too many resources in advertisement would provoke high level of attention that are likely to annoy consumers. For those Famous international companies, in my opinion, are wasting their resources in such advertising mentality. investing money on putting advertising repeatedly is regarded as wasting money because they since there is already have a large number of loyal consumer base.  [Your writing, is like what you are saying against repeated advertising. You are telling us over and over again with the same message, although expressed in a slightly different form.  This shows that you don't have anything else to say.] basis to buy their product or these behavior even would lead to consumer against their product. But in effect, it is consumer’s natural behaviour that paying more attention to ads they have seen before is likely to greatly extend their acceptability. For example, Coca-Cola is trying to advertising repeatedly by displaying its logos are see on the cups sitting on the desks of the judges during Fox Network’s American Idol. This is over exposure to me, even though they are trying to influence the consumer in subtle ways. Big advertise like Coca-Cola recognize the number of mass media advertising which repeatedly inserting in consumer’s daily life has a positive effect on the likelihood of repeat purchase. Therefore, advertising has a role to maintain the accessibility of brand association in the consumer’s product-brand knowledge structure.You are saying the same thing again.  You should write about some solutions instead.  For example, remember "The World is Us" for the international soccer, or the "I'd Like to Teach the World to Sing (In Perfect Harmony)"

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