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  • Posted
    My work placement report 5 - Clients - Please correct me :) Hi everybody, this is the next part of my work placement report. (you can have a look to the previous part if you want to ;) ) I made it in Marcel (Paris) a digital agency. Please tell if it's good or not ! Thank you very much. Clémence. Before developing the next part, which deals with the clients, I would like to focus on the financial organization of the agency. During my internship, it had been hard for me to collect details about this but luckily for me, Publicis published each year an annual report on the Internet. Furthermore, artistic directors are not being aware of advertising campaign budgets. 2011: CA = 51 091 000 euros 2012: CA = 49 627 930 euros -3% but 2 470 000 euros of profit margin Marcel is in charge of the digital communication of national and global brands in many sectors as automobile industry, consumer goods retailers sector, financial services industry, health, leisure, technology and telecom. Cf Diagramme de la répartition des clients en pourcentage selon le secteur d’activité. We can classify them into two categories: 360 degrees and digital only. a. 360° In 2009, Marcel won the call for tenders and Oasis is now one of the most important customers of the agency 2009. Since then, Oasis has became a brand leader to the young generation on Facebook with more than 3 millions of likes. Cartier, Contrex and Ray Ban are Publicis historical customers and Marcel has in charge their 360° communication. For the record, Marcel won prestigious awards thanks to theses collaborations: - 2 Gold Lion at Cannes Lion in 2012 for the movie “L’Odyssée de Cartier” and for the Ray Ban campaign - 1 Silver Lion for the Contrex Campaign “Contrexperience” that made a buzz on the Internet and social media. Finally, Persol gets also a 360° communication. b. Digital As Oasis, Orange is the most important client, insomuch that there is several teams for this brand. Although Marcel is only in charge of the digital part, Orange remains the major client. It is Publicis Conseil that deals with the printing part and they often works together to produce a 360° campaign as a mentioned earlier. I will not dwell upon the other clients. They are : Cardiff, Youtude, l’Oréal, Rowenta, Lenscrafters, Purina One, Pastis 51, Ubisoft, Coca Cola, Mytosil, Hépar, Dulux, Garnier France, Renault, Intermarché, Deezer, Fnac, Caprice des Dieux, Axa, Nescafé, Éditions Le Point, Samsung, RATP, G
    October 28, 2013
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  • Posted
    My work placement report 4. Please Correct me :) Hi everybody, this is the next part of my work placement report. (you can have a look to the previous part if you want to ;) ) I made it in Marcel (Paris) a digital agency. Please tell if it's good or not ! Thank you very much. Clémence. Marcel : An interactive digital agency : What does that mean? Some figures : Between 2006 and 2012 : the proportion of digital, in the broadest sense of the term, in Publicis turnover/revenues increased from 7% to 30,6%. Today, it represents about 1/3 of the Group’s revenue and this sector is became really coveted by the third worldwide leader. It is quite difficult to exactly define what is a digital or an interactive agency because many terms are used but they mean quite the same thing. For example we also said that Marcel is a consulting agency in digital marketing. However, I will try to give you some definitions. As I mentioned earlier, Marcel is part of Publicis WorldWide. That’s why, we call it an interactive digital agency. We can define the term “Digital Agency” as being a company that provides creative, strategic and technical development of screen-based products and services. Digital agencies focus on strategy, design and technology. Traditionally a digital agency might have been labeled as an Internet agency that rarely does print work, but the field has evolved into so much more than just websites and now includes mobile, social networks, digital signage, kiosks, applications, software, video, podcasts, etc. Interactive agencies focus on building great projects for the web. They often are hired to create digital experiences that are a mixture of innovative technology, great design, and multimedia content. Although they are sometimes hired to simply create a great website. They work with ad agencies to deliver on a complex component of a campaign or a large digital project. This is the case of Marcel, which often collaborates with his neighbour Publicis Conseil. Together, they propose 360 degrees advertising campaign. This form of communication uses many medias to release a campaign, with references from one to the other support, in order to reach as much as possible a target.
    October 24, 2013
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  • Corrected

     

    Deuxième entrée en français. (c'est correct cependant un français écrirait plutôt "deuxième note en français)

    Aujourd'hui je veux écrire en français. Je ne sais pas /connais pas beaucoup de mots, mais peut-être assez pour cette entrée courte. (la même remarque : "pour cette courte note") ((attention au placement de l'adjectif en français)

    Plus que tout, je recherche quelqu'un avec qui parler en français. J'ai besoin de quelqu'un de patient; quelqu'un qui veut faire un échange de langues entre le français et l'anglais, l'espagnol ou l'italien.

    À bientôt!

     

     

     

    C'est un bon début ! Continuer encore d'écrire en français pour progresser ! ;)

     

    Clémence.

    0 voted
    October 24, 2013
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  • Corrected

    Le moyen de transport

    Pendant mes vacances, j’ai utilisé les deux moyens de transport : l’avion et le train. Pour arriver aller (c'est correct grammaticalement de dire arriver, mais en français on dirait plutôt "aller") en Angleterre j’ai pris l’avion, mais pour aller en France, j’ai pris le train (le train est très rapide ; je ne peux pas penser me rappeler du nom). (on appelle ça un TGV, Train à Grande Vitesse) Selon moi, le train c’était plus facile parce qu’il y avait beaucoup de sièges dans mon wagon et je n’ai pas dû attendre mes bagages. Je ne peux pas /n'arrive pas à dormir dans l’avion aussi parce que je ne me sens jamais bien durant le voyage.
    J’ai aussi détesté aussi la douane dans l’aéroport ; c’était ennuyeux et je ne peux pas ne sais pas attendre. Quand je pense des aux aéroports, je pense à des lignes. (qu'entendez-vous par là ?)
    Qu’est-ce que tu vous préfères préférez? (en France, nous avons plus tendance à vouvoyez) ((je sais c'est très français ;) ))


    Quelques petites fautes mais le texte est globalement bien écrit !

     

    Clémence.

    0 voted
    October 24, 2013
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  • Posted
    My work placement report. Please Correct me :) Hi everybody, this is the next part of my work placement report. I made it in Marcel (Paris) a digital agency. Please tell if it's good or not ! Thank you very much. Clémence. About the strategy hub, the Strategic Planning Director helps to built the advertiser’s communication strategy. To resume his tasks, he deals with the three key questions : - what do we do ? - For whom do we do ? - How do we excel ? He analyses, with his team the strategic planning, the trends and he is always in a strategic monitoring to create the best concept for the advertising campaign. It is worth noting that they work closely with the Publicis Group Strategic Leadership Team. They are not free from the group’s policy. Also, it is important to say why the administrative hub is not mentioned here. First, it is because it is shared between Marcel and Publicis. And then, as an artistic director trainee, I did not have the opportunities to learn a lot about it. But I can give you an example of this functioning: the “RE:SOURCES” department which manage all the stewardship of the computer equipment and computer network system is common at the Group and handle both Marcel and Publicis network. Then, last comment concerning this organization chart. As you can see, there is a production hub. However, Marcel sometimes hires freelance programmers to reduce burden planning. For instance, this happen for Rolland Garros or the Festival de Cannes or even during the Christmas season.
    October 12, 2013
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  • Corrected

    "Présentation" est plus approprié que "Introduction"

     

    Bonjour. Enchanté (ce mot s'emploi généralement à l'oral) . Je m'appelle John Walker. Je suis Américain. J’habite à Atlanta, une petite ville au sud des Etats Unis. Je suis avocat, je suis marié, et j'ai trente-huit ans. Ma femme et moi avons quatre enfants : ce sont toutes des filles. Nous n'avons jamais réussi à faire un garçon ! Je parle anglais, espagnol, et italien couramment. J'ai passé deux ans à apprendre l'italien. J'ai appris français pendant trois semaines. Mon professeur de français est un célèbre polyglotte sur internet nommé Luca Lampariello.

     

    En espérant que cela vous aide ! N'hésitez pas à aller voir mon carnet pour me corriger en anglais !

     

    Clémence.

    0 voted
    September 22, 2013
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  • Posted
    A funny design of Message Board. http://www.behance.net/gallery/Dedo-message-board/630667 It is a well-known fact that Social Media and technology has changed the way we communicate: it’s easier, faster and above all it’s virtual. (Sometimes we almost talk just with onomatopoeia!). That’s why in today’s presentation I would like to show you an alternative. But I will come back to that point later in my presentation. First of all, this is Dedo. I discovered it on Behance. Dedo is a furry message board on which you can draw your message or a picture by simply dragging your finger in the opposite direction of the artificial fur growth. Dedo was created in 2010 by the Portuguese designer Gonçalo Campos and it means finger in Portuguese. It is really easy to use because the fur is specially designed to keep the mark you leave with your finger and it is just as readable and understandable as any conventional message board. Rather than using Post-It Notes or pens and markers, you can write your message using nothing but a finger. Also, it is an ever-changing decorative element as we can see on pictures; you can transform it into a (great) decorative painting. Dedo is 70 x 100 cm. So it gives us a huge area to doodles and to draw notes. Dedo is/was available for sales but it’s a limited edition with only 18 pieces in stock. One board costs 110 euros. For the longest time, message boards have been either a simply board with pinned notes or a chalkboard. Dedo, that looks like a frame carpet is really different from traditional message board and I think Gonçalo Campos brings us some poetry with his design / product, … It is a simple but a genius and a fun concept and the tactile nature would make it really fun for a kid’s room. As I mentioned in the beginning of my presentation, Dedo offers, in my opinion, a fantastic and funny alternative to all to-do app and time productivity gadgetry. I noticed that there is more and more apps, like Teux-Deux or Pomodoro, that provide us a tool and a method to makes lists, do things as much as possible in one day. It is all virtual with a regretful lack of poetry. With Dedo, message board becomes inventive and you use your imagination. I admit that it is not really transportable but it may improves your creativity because of the tactile nature of this object.
    September 22, 2013
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  • Corrected

    mon petit-déjeuner

    Aujourd'hui c'est dimanche, je me suis donc reveillé à huit heures ce matin car je n'ai rien à faire à part étudier et voir quelques amis. Une fois levé, je prends une douche et je m'habille. Ensuite, je prépare mon petit-déjeuner mais comme il n'y a plus céréales Je prends seulement un café avec quelques biscuits.

     

    Quelques erreurs mais le texte reste compréhensible !

     

    Clémence.

     

     

    0 voted
    September 22, 2013
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  • Posted
    My work placement report 3. Please Correct me :) Hi everybody, this is the next part of my work placement report. I made it in Marcel (Paris) a digital agency. Please tell if it's good or not ! Thank you very much. Clémence. Publicis Group has many branches as we can see trough the complexity of its organization chart. It is a corporation with a board of directors and a supervisory board. The board of directors is a group of individuals that are elected as representatives of the stockholders to establish corporate management related policies and to make decisions on major company issues. The supervisory board has to ensure the smooth running of the management board of the company. Marcel Agency is one of the many branches of Publicis Wordwide, which is the leading creation network of Publicis group and the first agency network in Europe. In 2005, Fred & Farid of Publicis created Marcel Paris, a small agency. Publicis Net was founded in 1998 as a digital agency of Publicis France. Thus, Marcel was the result of the strategic merger of those two companies. Marcel is a 360-degree digital French agency and has been nominated Agency of the Year in 2011 by Eurobest, and in 2012 by Clio Awards. Finally, Marcel is a simplified joint stock company ("SAS"). Its capital stock is 82,990 euros. Around 300 employees composed Marcel Agency. So that, it is particularly hard to draw up the organization chart of the company. In theory, you can split up the agency in 4 hubs: the creation hub, the business/commercial hub, the strategic hub and the production hub. Each hub communicates and works together on a project. But in practice / reality, it is more accurate and appropriate to talk about “budget-team”, one team matching with one client or one brand. It is, most of the time, composed by 6 persons: - an account manager - a project manager - a community manager - a creative director - an artistic director - a copywriter The last two often works in team but they are not necessarily accredited to one brand specifically. Also, there are only 5 creative directors managing all the brands. They symbolise the creative potential of the Agency and they are meant to lead and stimulate the creative thinking of artistic directors and graphic designer. Pascal Nessim is the main co-chairman of Marcel, but he relies on an executive committee of 6 partners. The administrative is not included in this chart because it is share between Marcel and Publicis Group.
    September 21, 2013
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  • Posted
    My work placement report 2 Hi everybody, this is the beginning of my work placement report. I made it in Marcel (Paris) a digital agency. Please tell if it's good or not ! Thank you very much. Clémence. Among those lots of branches, Marcel Agency belong to Publicis Wordwide which is the leading creation network of Publicis group and the first agency network in Europe. In 2005, Fred & Farid for Publicis creates Marcel Paris, a small agency. Publicis Net founded in 1998 is a digital agency of Publicis France. Thus, “Marcel” is born from the strategic merger of those two companies / agencies. Marcel is a “360° degree” digital French agency and has been nominated Agency of the year in 2011 by Eurobest and in 2012 by Clio Awards. Finally, Marcel is a “SAS” : a simplified joint sotck company. Its capital stock is 82 990 euros.
    September 16, 2013
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