My work placement report 5 - Clients - Please correct me :) Hi everybody, this is the next part of my work placement report. (you can have a look to the previous part if you want to ;) ) I made it in Marcel (Paris) a digital agency. Please tell if it's good or not ! Thank you very much. Clémence. Before developing the next part, which deals with the clients, I would like to focus on the financial organization of the agency. During my internship, it had been hard for me to collect details about this but luckily for me, Publicis published each year an annual report on the Internet. Furthermore, artistic directors are not being aware of advertising campaign budgets. 2011: CA = 51 091 000 euros 2012: CA = 49 627 930 euros -3% but 2 470 000 euros of profit margin Marcel is in charge of the digital communication of national and global brands in many sectors as automobile industry, consumer goods retailers sector, financial services industry, health, leisure, technology and telecom. Cf Diagramme de la répartition des clients en pourcentage selon le secteur d’activité. We can classify them into two categories: 360 degrees and digital only. a. 360° In 2009, Marcel won the call for tenders and Oasis is now one of the most important customers of the agency 2009. Since then, Oasis has became a brand leader to the young generation on Facebook with more than 3 millions of likes. Cartier, Contrex and Ray Ban are Publicis historical customers and Marcel has in charge their 360° communication. For the record, Marcel won prestigious awards thanks to theses collaborations: - 2 Gold Lion at Cannes Lion in 2012 for the movie “L’Odyssée de Cartier” and for the Ray Ban campaign - 1 Silver Lion for the Contrex Campaign “Contrexperience” that made a buzz on the Internet and social media. Finally, Persol gets also a 360° communication. b. Digital As Oasis, Orange is the most important client, insomuch that there is several teams for this brand. Although Marcel is only in charge of the digital part, Orange remains the major client. It is Publicis Conseil that deals with the printing part and they often works together to produce a 360° campaign as a mentioned earlier. I will not dwell upon the other clients. They are : Cardiff, Youtude, l’Oréal, Rowenta, Lenscrafters, Purina One, Pastis 51, Ubisoft, Coca Cola, Mytosil, Hépar, Dulux, Garnier France, Renault, Intermarché, Deezer, Fnac, Caprice des Dieux, Axa, Nescafé, Éditions Le Point, Samsung, RATP, G