My work placement report 4. Please Correct me :) Hi everybody, this is the next part of my work placement report. (you can have a look to the previous part if you want to ;) ) I made it in Marcel (Paris) a digital agency. Please tell if it's good or not ! Thank you very much. Clémence. Marcel : An interactive digital agency : What does that mean? Some figures : Between 2006 and 2012 : the proportion of digital, in the broadest sense of the term, in Publicis turnover/revenues increased from 7% to 30,6%. Today, it represents about 1/3 of the Group’s revenue and this sector is became really coveted by the third worldwide leader. It is quite difficult to exactly define what is a digital or an interactive agency because many terms are used but they mean quite the same thing. For example we also said that Marcel is a consulting agency in digital marketing. However, I will try to give you some definitions. As I mentioned earlier, Marcel is part of Publicis WorldWide. That’s why, we call it an interactive digital agency. We can define the term “Digital Agency” as being a company that provides creative, strategic and technical development of screen-based products and services. Digital agencies focus on strategy, design and technology. Traditionally a digital agency might have been labeled as an Internet agency that rarely does print work, but the field has evolved into so much more than just websites and now includes mobile, social networks, digital signage, kiosks, applications, software, video, podcasts, etc. Interactive agencies focus on building great projects for the web. They often are hired to create digital experiences that are a mixture of innovative technology, great design, and multimedia content. Although they are sometimes hired to simply create a great website. They work with ad agencies to deliver on a complex component of a campaign or a large digital project. This is the case of Marcel, which often collaborates with his neighbour Publicis Conseil. Together, they propose 360 degrees advertising campaign. This form of communication uses many medias to release a campaign, with references from one to the other support, in order to reach as much as possible a target.