I would like to add to fdmaxey's fine answer with a further possibility: Increased placement in 2010 could refer to increased distribution; that is, the product will be placed in more stores and outlets as time goes on. But if the meaning were strictly "distribution", I guess they would have used that word.

As Mikey says, learning any language is difficult. The younger one is when one starts learning a language, the better one's chances for becoming fluent in that language. Chinese language presents a special challenge for native English speakers for two main reasons: Chinese is a tonal language, and it uses an ideographic writing system. There is no common root for Chinese and English. English speakers learning Spanish or French or any other Romance or Germanic language have a much easier time because there are many commonalities. Not so with Chinese. Several studies have been done on the question of which languages are more difficult for English speakers to learn. The answer is: Arabic and Chinese. The US State Department trains people to speak many languages, and they say that the time required to train people in these two languages is about twice the time required for cognate languages (languages that are relatives to English). Actually, the grammar of Chinese is much simpler than English. There are no word endings or different word forms to remember. The time-sense and number system (时态，数) are very easy to learn. Learning the sounds of Chinese syllables is not so difficult, either, because there is a relatively small number of initials and finals that make up each syllable. The real problems are the tones! Mastering the tone system is extremely difficult for English-speaking adults. When you hear foreigners speak Chinese, you will notice that their tones are very strange. Another problem is that because there is a relatively small number of syllables in Chinese, one syllable such as "yi" may have many meanings depending on the tone. It is difficult for foreigners to actually hear the difference between tones and then remember which tone is attached to words they want to say (e.g., 一，衣，以，意 etc.). Personally, I like the Chinese writing system, and I enjoy reading Chinese. If one is interested, I think one can learn to read characters without much problem. Many years ago I tried to learn to write Chinese, but then the computer came along, and I don't remember how to write more than a few characters. I can still read them and type them on the computer; I just can't write them by hand. So perhaps the computer is contributing to Chinese literacy among foreign learners! In short, I think Chinese is difficult because of its tonal system and the relatively small number of syllable-sounds.

Wow ~ why didn't I think of that? It's basically "re-issue", as you say, Fenton. I should have guessed from the “改” part.