International travel often lead people have some prejudices rather than broad minds. More often than not, it can be observed that international trip, though more common than before, frequently give tourists a wrong view of local culture and customs. Objectively, this social phenomenon can be ascribed to a number of irresponsible travel agents and blindly customers.   Two major factors mentioned will be interpreted in following. Primarily, the former suggests a simple fact that it is obvious for the travel agents that tourists' feeling attach much importance to a full presentation of travel place. As a result, what the travel agents probably to do is to achieve the best travel experience by cheating. For instance, given that most people feel bad when they witness the poor or hungry, the travel agents only show the attractive sightseeing of Africa. In addition, what some customers mostly care about is not the local history or art but food and shopping. That is to say, the service which they can enjoy playing an irreplaceable role in their journey and the place where they travel is to be ignored. Since the phenomenon has emerged, its impacts could be solved in two aspects. On the one hand, governments can enact law and introduce programs to award companies which play a positive role in cultural transmission. Companies can promote meaningful travel products to change public consuming habits. On the other hand, it would be better for people to pursue the fulfilling of their life during their trip by learning a new language and catching fresh knowledge. Only by doing so, people can have a better comprehension with the countries. In conclusion, owing to travel agents' irresponsible behaviors and the negative travel goals of customers, this particular social phenomenon has already come to our vision. Therefore, local authorities and organizations must shoulder their responsibilities to develop travel industry. Every tourist should raise their awareness as well.