English conversation 2; --Could you do me a favour to correct two parts, please,thank you C: thanks, that’s clear. But till now, is every step run smoothly? Z: not exactly. C: Why? What's going on? Z: In fact, we usually find there are many different types of nonconformities or defects can occur due to encounter frequently process inconsistencies. Please look at this fish bone diagram C: OMG! It seems like the quality performance of our products is very poor. Z: the results showed that the main quality problem caused by operating inappropriate processing with improper equipment. C: Well, How can I explain, the point is that we have a new strategy to implement the cost-cutting program while investing in new technologies to cater to the new market trends. Z: well, if we want to achieve our new goals, we should ensure the safety and high quality of products by improving the existing processes... C: What do you mean exactly? Z: I've been thinking about a good programs of product simplification, product standardization, and product specialization. C: Interesting. But what are they? Z: Well, product simplification allows us to remove unnecessary products and variations, as well as reducing the variety of parts; product design can often be simplified; Standardization allows parts to be interchangeable; another aspect of standardization is the way parts fit together. If the designs of assemblies are standardized, so various models or products are assembled in the same way, and then the mass production is possible for the new product. On the other hand, specialization is a concentration of effort in a particular occupation, for example, we may produce a limited range of similar products, this lead to process and labor specialization, which increases productivity and decreases costs. C: well, it might be revolutionary for us.

English conversation C: Hello, Zoe, How are things going? Z: Good morning Cherry, How are you doing? C: I am doing well, thanks. But there are a lot of things to solve. Z: Is there anything I can do for you? C: I am wondering if you have an idea about our external environment situation. Z: well, I heard that there are many new toys with electronics in the market; I am thinking about the cycle of our products, C: Yes, that's why I needed you to be here shortly today for discussing our current situation. Definitely the market place and our new targets. Z: ok .no problem. C: I just received an analysis report from the marketing department; it detailed the market share for the seven U.S. toy companies. As you can see here at the statistics: We got just 15% this year, it means that we lost our third market place. Mattel and Lego, between them, control 47% of the market. Hasbro’s company, the new competitor who just arrived at 2017 took our third position in the market. This is not satisfied at all to our company So, we are considering faces fierce competition from these major players. Z: Obviously! In addition, with a new arriving electronic toy, the use of the general machine is no longer effective for the flow system of basic doll. C: that's what i am concerning about. In order to recover our place in the market, we have to meet the trends by producing toys with more functions and are interactive. For that, Could you give me a view on the current manufacturing process, please? Z: Certainly. Our production process for a mass-produced plastic doll includes many steps. Here is a simplified process flow chart, we launch a production depending on the prototype from the engineering designer, and then we select a process adequate to produce. C: ok I see. Z: Generally speaking, we have two major plastic forming processes are used to make doll body parts. Rotational molding is used for producing the head parts and Blow molding is sometimes used to make the torso.

Pourriez vous me corriger, s'il vous plait? Ces dernières années ont été marquées par une internationalisation croissante des chaines de distribution et en conséquence par l’arrivée dans le paysage commercial français. De nombreuse enseignes étrangers pénètrent sur le marché avec des magasins tout neufs et n’hésitent pas à casser les codes du design préétablis en proposent le plus souvent des magasins luxueux, et pour rester dans la course, il faut rénover de plus en plus fréquemment leurs points de ventes. Ainsi depuis 20 ans le cycle de vie de magasin s’est raccourci de moitié avec un rythme de changement s’accélère tous les cinq ans en moyenne. Il est donc nécessaire de réaliser de petites innovations tous les trois ans et combattre l’arrivée des enseignes étrangères en utilisant leurs propres armes. C’est un concept très étudié associé à une ambiance innovant pour rester attractive pour le client du fait qu’il permet au vendeur d’attirer l’attention du client vers sa marque, cela rendre une valeur à la marque. D’un autre point de vue le digital joue aussi un rôle très important parce qu’il permet aux clients de rechercher les informations sur site internet avant de finaliser leurs achats ,dans les points de ventes, et pour cela, il faudrait satisfaire les clients sur le lieu de vente en créant une nouvelles expérience qui facilite le service puis l’acte d’achat .et pour cela, on s’intéresse à faire une analyse sur les parcours clients en mettant en avant notre différence afin de répondre cette problèmatique au sein de la marque Comptoir des Cotonniers: Comment réenchanter le parcours client et l’expérience en boutique en répondant des nouvelles exigences du client à travers d’un commerce omnicanal ?

short presentation Good afternoon everyone! We are pleased to be here to present our project :Lumia series We have mainly four sections: Firstly I’ll present background information on the topic ,then Hamza will give you the products information panorama of Lumia while the third section Azhar details an analysis of the problems of the Lumia. Subsequently, we’ll talk about the solutions and make a recommendation.

Nokia presentation 2 Lumia of Nokia meet several problems among which the classic characteristics. Very classic for this category of products as a touch-sensitive screen, a camera HD or a browser software. Regarding Lumia 920 : his excessive weight of 185g against 140g for Iphone and 133g for the Galaxy S3. What is missing in Lumia, they are applications innovative as Siri, S-Voice or navigation in 3D for example. Today,the catalog of applications of Windows Phone is very thin next to those of Android and of iOS. But the applications are the heart of the success, and they are lacking. Worse still, some apps successful disappear from Windows Blind. For example Mint, American Airlines, Bank of America, NBC and Pinterest are disappearing from the catalog. By choosing not to target this type of Microsoft consumer made a wrong strategy. We don’t take place on down from range exclusively when we represent only 2 % of the market with a OS which does not meet the needs of a consumer in top of the range. The os accumulated far too much delay and things that doesn’t go in the right direction to get back to market shares.  All Lumia has a system of geo-localization working all around the world without Internet connection. And which thus generate no additional cost abroad. But that, the consumers don’t know it necessarily The problem of Nokia is also its marketing. The manufacturer wouldn’t have enough or not correctly promoted his products. " In the United States, a key market, when we evoke the name of Nokia, the consumers think at once of 3310, but almost never Lumia. For them Nokia does not make smartphones ", explains Mrs Milanesi in (lemonde.fr) So that the strategy of Microsoft is not good. RECOMMENDATION: In order to focus the development of the Lumia, taking into account the challenges and opportunities, we can put into practice this recommendation: Applicable to a wider range of models with integrated and multimedia applications for different budget consumers: Indeed, this is the major cultural factor that can help Lumia again to meet customer needs. That’s why we propose that Nokia interrupts the cooperation with Microsoft and it will be better to join Android system of Google.

Nokia presentation INTRODUCTION : In the past, Nokia has been a "phenomenal" company that had undergone a great ups and downs. It has been transformed into a mobile device manufacturer by a traditional company with wood and rubber as its main product, and with the industry's rise and grow into the world's largest mobile phone manufacturers. Currently, the combined company’s networks business will be comprised of four main business groups: Mobile Networks, Fixed Networks, Applications & Analytics and IP/Optical Network. In 2011, Nokia cooperate with Microsoft to design the Windows Phone as his primary operating system for smartphones and innovate on the platform in the marketplace, such as HERE Maps, Windows experience, Office Mobile, Camera and high quality; helping to promote and define the future of Windows Phone. Lay the birth of the Nokia Lumia series which aiming to target the younger. However, when the Nokia immersed in the past achievements and dreams of self-centered high-tech industry group, the crisis signal has come. Nokia’s mobile device business was purchased by Microsoft in 2013, Moreover, the Nokia lumia device was named Microsoft lumia from October 2014. According to the Gartner’s latest smartphone sales report shows: Windows phone market share continues to plummet, around 0.7% market share overall. The purpose of our mission is perform an in-deep analysis of the problem of Nokia lumia and the new solutions are put forward which help to turn the tide. This section was written by Zhifang LIU (209 words ) DESCRIPTION OF PRODUCT : Despite its heavy weight, the first impression when you take the phone in the hand is the solidity and the good finishes of the product. All Lumia’s phones are proposed with large screens along with shimmering colors and impressive brightness. Furthermore, the cameras with high definition and performant Image processing, and the big battery with long autonomy that can easily hold over 48 hours of intensive use. Despite this hardware’s qualities, Lumia’s phones have problems with the software. In fact, the exploitation system is very difficult to use especially for people under the age of 17 or over 50 and Microsoft don’t invest enough to update their system and make it more easy to use.