English conversation C: Hello, Zoe, How are things going? Z: Good morning Cherry, How are you doing? C: I am doing well, thanks. But there are a lot of things to solve. Z: Is there anything I can do for you? C: I am wondering if you have an idea about our external environment situation. Z: well, I heard that there are many new toys with electronics in the market; I am thinking about the cycle of our products, C: Yes, that's why I needed you to be here shortly today for discussing our current situation. Definitely the market place and our new targets. Z: ok .no problem. C: I just received an analysis report from the marketing department; it detailed the market share for the seven U.S. toy companies. As you can see here at the statistics: We got just 15% this year, it means that we lost our third market place. Mattel and Lego, between them, control 47% of the market. Hasbro’s company, the new competitor who just arrived at 2017 took our third position in the market. This is not satisfied at all to our company So, we are considering faces fierce competition from these major players. Z: Obviously! In addition, with a new arriving electronic toy, the use of the general machine is no longer effective for the flow system of basic doll. C: that's what i am concerning about. In order to recover our place in the market, we have to meet the trends by producing toys with more functions and are interactive. For that, Could you give me a view on the current manufacturing process, please? Z: Certainly. Our production process for a mass-produced plastic doll includes many steps. Here is a simplified process flow chart, we launch a production depending on the prototype from the engineering designer, and then we select a process adequate to produce. C: ok I see. Z: Generally speaking, we have two major plastic forming processes are used to make doll body parts. Rotational molding is used for producing the head parts and Blow molding is sometimes used to make the torso.