Many companies use advertising to promote they products nowadays. Main objectives of advertising are to inform customers about products, to catch and attract the consumer’s attention to the products and to force consumers to buy the products. I would like to discuss about the advertisings in the fashion industry - one of the most profitable industry in the world.

Today a lot of consumers are overwhelmed by advertising. The effect that advertisements have on the customers changes everything from their fashion to their lifestyle in the society. The advertising dictates our every step - how we should look, what we should feel or what we should buy. Eventually it makes us try to be fashionable and "normal". We spend a lot of time and money for things that we don't need, but we should have because of society. We hurt our health and change our perception about ourselves.

What should we do to change it? In my opinion, though we can't change the industry at this moment completely, we can adjust yourself. There are a few steps which we can be used to become more happy and independent.

First of all, we should reduce the information noise. There are a lot of useless information that we consume every day. We can make our mind more calm if we do reduce the most part of the information noise to the extent possible. Advertising can't impact you if you do not consume it.

Then, we should work with the idea of accepting ourselves. In my opinion, it's one of the hardest step. The fashion industry makes us obsessed with perfect body image. Women want to be thinner; men want to be more muscular. Our dependence on social approval is making a lot of money for the industry.

Third, we can discourage the fashion industry. Most of us don't need to change clothes from season to season to feel good. The less money you spend, the more loss it will bring to the industry.

Some people might say that these steps are too simple and they won't impact to the fashion industry at all. Well, in my opinion, the more people are engaged in it, the strongest effect it will make.

You should decide for yourself - either you want to live obsessed by fake values or you want to have more control over your life, your mental health and your money. We are beautiful just the way we are. Make the first step and share it with your friends. We simply cannot live without ads if we want to be a part of modern society, but a significant reduction is possible using the aforementioned methods.

Nuremberg has several interesting museums. For example: Albrecht Dürer’s House, Toy Museum, Museum Tucher Mansion and Museum of Industrial Culture.

I will tell you about the Albrecht Dürer’s House. I attended this museum with my family in February 2018.
Albrecht Dürer’s House is a Nuremberg Fachwerkhaus that was the home of the famous artist Albrecht Dürer. He lived and worked there. Under the motto “Back to Dürer” the detailed exhibition provides the visitors an insight into all facets of the typical daily artist’s life. Visitors can also explore the painting and printmaking techniques in Dürer’s House. However the museum has copies of paintings made in the 19th century. The originals are in the Museum of Art .

First we took a tour to the house held (or guided)  by a costumed guide. The actress was playing Agnes Dürer, the wife of the great Nuremberg artist. It was amazing! She was an extremely vivid actress, who looked at us, spoke to us as Agnes Dürer. The tour takes about an hour if you visit everything quickly. When we were there, we spent about two hours.

We had a wonderful time at Dürer’s House. It’s a great place and a must in Nuremberg!