The negative impacts of advertising in the fashion industry on our life Many companies use advertising to promote they products nowadays. Main objectives of advertising are to inform customers about products, to catch the consumer’s attention to the products and to force consumers to buy the products. I would like to discuss about the advertisings in the fashion industry - one of the most profitable industry in the world. Today a lot of consumers are overwhelmed by advertising. The effect that advertisements have on the customers is change everything from their fashion to their lifestyle in the society. The advertising dictates our every step - how should we look, what should we feel or what should we buy. Eventually it make us try to be fashionable and "normal". We spend a lot of time and money for things that we don't need, but we should have because of society. We hurt our health and change our perception about yourself. What should we do to change it? In my opinion, though we can't change the industry at this moment completely, we can adjust yourself. There are a few steps which we can use to become more happy and independent. First of all, we should reduce the information noise. There are a lot useless information that we consume every day. We can make our mind more calmer if we do reduce the most part of the information noise to the extent possible. Advertising can't impact you if you do not consume it. Then, we should work with the idea of accepting yourself. In my opinion, it's one of the hardest step. The fashion industry makes us obsessed with perfect body image. Women want to be thinner; men want to be more muscular. Our dependence on social approval making a lot of money for the industry. Third, we can discourage the fashion industry. Most of us don't need to change clothes from season to season to feel good. The less money you spend, the more loss it will take for the industry. Some people might say that these steps are too simple and they won't impact to the fashion industry at all. Well, in my opinion, the more people engaged in it, the strongest effect it will make. You should decide for yourself - either you want to live obsessed by the fake values or you want to have more control on your life, your mental health and your money. We are beautiful just the way we are. Make the first step and share it with your friends. We simply cannot live without ads if we want to be a part of modern society, but a significant reduction is possible using the aforementioned methods.