Writing for CPE. Article We are living at the time when globalization has permeated every corner of the world. While many people vilify it as the doom of a national identity, I believe quite the opposite. To begin with, the detractors of globalization claim that it erases cultural differences between countries and at end of the day everything becomes standardized. However, is it really so grim when you come to think of it? In my opinion, it is impossible to eradicate something that has been cultivated for years. Take, for example, such independent nations as the Catalans or Scottish. Even being influenced by the countries that they are part of, they still manage to preserve their national identity, traditions and customs. Another instance is Asian countries. Even though, fast food outlets of such famous international brands like McDonald's and KFC have become ubiquitous in China, South Korea, and other Asian countries, national cuisine has not suffered from it and in no way has it become less popular with the locals. In fact, both Western fast food restaurants and local food co-exist together supplementing each other, and in this way offering a wider range of meals for people to enjoy. Second, is the widespread of popular brands like Nike and Coca-Cola so bad? The fact that people wear the same type of sportswear or drink the same beverage in different parts of the world does not mean everyone is uniformed. In opposite, it makes staying abroad more comfortable because being lost in all this unknown environment you can still find something familiar to you. Moreover, it helps people from different backgrounds and of different nations to connect with each other. For instance, discussing new features of a just-launched model of Iphone can be a facilitator for many to find some common ground. It is especially beneficial because sometimes cultural differences so strong that it is difficult for us to understand each other. In the final analysis, I see nothing inherently wrong about globalization. People need to stop making it look like the end of the world because in fact it is only the beginning of a new world.