reflection paper The branding exercise requires us to create a picture, some tag lines, a slogan as well as the terms about job on an advertising poster to build ourselves as a brand and market ourselves through a two-minute sales pitch. It took me long time to think about how to build the visual brand for myself. Finally, I was inspired by the Chinese proverb “The sparrow may be small, fully equipped.” My slogan was “though small, perfectly form” because of my petite body and strong mind. And I drew a sparrow and wrote down my tag lines and job terms around it. My descriptions about myself was that I am an easygoing, sociable and optimistic girl, I like to make new friends and get along with others. Because I studied science subjects in China, I am logical and organized. In addition, I am enthusiastic about the new. I am always curious about everything. For what I have to offer in the job, I would say responsible attitude as well as professional knowledge and skills. My terms and conditions, when it comes to my job, are that I prefer to work in a friendly environment, get fair salary and respect from my colleagues. I also want to gather good experience in my job. Besides, I was unwilling to work over time or lose balance between work and my life. Before my presentation, I thought I would be very nervous, but out of my surprise, my performance was nature and fluent. I believed that it was because I know myself very well. Additionally, it was my first time to give a presentation to others in English and therefore I prepared it fully. In the feedback session, I get few feedbacks from the audience. For the bright sides, they thought my poster and speech had a good structure and I explain the items on the poster clearly. On the other side, they thought I should speak much louder. To sum up, the brand exercise helped me recognized myself better.