Corrections · 1
This is my homework, pls please help me to revise it. >,。
McDonalds, is a prominent western food icon, that had sprung up in every corner of China since the last century. while Chinese restuarants still remains its dominating position dominates in China. The reason is that they cater to different segments in the Chinese society; they use different ingredients and they both embrace a different philosophy in their business strategy. why they didn't get involved in the battle over market is the utter differences in their ingredients, services and cultures.
The simple ingredients of McDonalds-fried uses grilled beef, fried chicken, fried potatoes as French fries and buns. bread will never make it a hard time for you to make a choice while the Chinese restaurant take almost everything edible as the ingredients. They can cook whatever you dare to eat. On the other hand, Chinese food cooks up whatever that is edible. It is the onus of the customer to eat whatever that is being cooked.
In addition to the service. McDonalds provides drive-in through windows service and food deliverying services. A On the contrary, Chinese restaurants do not., on the contary, will never so that. Customers have to enter the premises and packs the meal themselves if they want take out. as to walk there, make a order and pack it home if he likes.
McDonalds, with no doubt, represents a the fast food culture where with food cooked fast, delivered fast and eaten fast like a mass production line. It is for people who are on the go with no time to spare.needs to save time. The Chinese restaurants represent the other end. is utterly the opposite. It stands for a Chinese the traditional culture which attatches attaches great importance to the delicacy of how food is cooked to perfection and its delicacies and experience is to be savoured in enjoyment; a place to enjoy and reflection upon life. It is a place to loos your pace and enjoy the food.
If each side is to moderate themselves in their business strategy, perhaps something better will be born out of these two disparate cultures.
If these two sales pattern could learn from each other and be more fitable to the current needs, a prosperous future won't be far away.
Fat Chance.
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