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Iphone Sales Test Apple Strategy
新iPhone上市——苹果经营策略的考验
Apple Inc.'s latest iPhones went on sale in 11 countries Friday and the initial demand tilted toward the more-expensive model, particularly the gold-colored device.
本周五,苹果公司在十一个国家同步推出了最新款的iPhone,初始数据显示,高端型号尤其是金色版更受消费者青睐。
The launch is a further test of Apple's smartphone strategy, which is under attack on both the high and low ends. Strong demand for the latest versions would help allay concerns about the company's position in the smartphone market.
现在苹果手机无论在高端市场和低端市场受到双面,此次新产品的上市无疑是对该策略的进一步检验,而消费者对新产品的强劲需求为苹果手机在智能手机市场站稳脚跟注入了一针强心剂。
Analysts expect Apple to sell at least as many iPhones over its launch weekend as it did last year, particularly because it is offering the devices to the Chinese market as part of the initial round of launches for the first time.
分析人士预测,得益于中国市场首次被纳入新产品首轮发售地,此次iPhone在首发周的销量至少同去年持平。
Apple's website indicated new orders for the gold-colored version of its high-end iPhone 5S would not ship until next month. One U.S. carrier, Verizon Wireless, said most orders of that model wouldn't ship until Nov. 4. Apple asked its manufacturers to produce more gold phones due to the demand, according to people familiar with the matter.
苹果公司官网声明,金色旗舰机型iPhone 5S将在下个月过后上市。美国电信服务运营商威瑞森公司则表示,大多数消费者订购的该型号手机直到11月4号才会上市。据知情人士透露,苹果公司已通知制造商加大金色旗舰机型产量以满足巨大的消费需求。
Apple releases two new models: the iPhone 5C and iPhone 5S. This video shows the countdown in major cities, including Sydney, Australia, which is home to the first iPhone buyer.
苹果公司新近推出iPhone 5C 和iPhone 5S两种新型号。视频展示了在一些主要城市的倒计时活动,其中就包括悉尼——首位iPhone买家的所在地。
What remains an open question is to what degree Friday's hoopla indicates increased overall demand. Apple didn't offer pre-orders for the iPhone 5S, which features faster chips and a fingerprint sensor, choosing instead to offer the device online and in stores Friday.
星期五的大肆宣传对总需求的促进作用能有多大,目前尚无定论。iPhone5S搭载着更快的手机芯片以及一块指纹传感器,但苹果公司目前并不接受该机型的预定,这意味着自周五开始的发售消费者只能通过网络渠道或是实体店购买。
Please help me correct my translation (1)
Iphone Sales Test Apple Strategy
新iPhone上市——苹果营销策略的考验
Apple's Inc.'s 亲切些 latest iPhones went on sale in 11 countries on Friday and the with initial demand tilted towards the more-expensive gold colored model, particularly the gold-colored device.
本周五,苹果公司在十一个城市推出了最新的iPhone,初始消费需求显示,高端型号尤其是金色配色版更受消费者欢迎。
The This launch is a further test of Apple's smartphone strategy. which is under Both its high and low end models had been under attacked on both the high and low ends. Strong demand for the latest versions would help allay any concern about the company's position in the smartphone market.
现苹果智能手机营销策略无论在高端市场还是低端市场都备受冲击,此次新产品的上市无疑是对该策略的进一步检验,而消费者对新产品的强劲需求为苹果手机在智能手机市场站稳脚跟注入了一剂强心针。
Analysts expect Apple to sell at least as many iPhones over its launch weekend as it did last year, particularly because it is offering the devices to the Chinese market as part of the initial round of launches for the first time.
分析人士预测,得益于中国市场首次被纳入新产品首轮发售,此次iPhone在首发周的销量有望超过去年。
According to analysts, prediction on its initial foray into the Chinese market for the first time, sales during this launch will exceed last year's.
Apple's official website indicated new orders for the gold-colored version of its gold colored version of the high-end iPhone 5S would will not be shipped until till next month. One U.S. carrier, Verizon Wireless, had said most orders of that this model wouldn't ship until be shipped from Nov. 4. Due to the demand, According to those in the know, Apple had asked its manufacturers to step up the production. produce more gold phones due to the demand, according to people familiar with the matter.
苹果公司官网声明,金色旗舰机型iPhone 5S将在下个月过后上市。美国电信服务运营商威瑞森公司则表示在10月4号前该型号大多数订单都无法上市。据知情人士透露,苹果公司已通知制造商加大金色旗舰机型产量以满足巨大的消费需求。
Apple had released two new models: the iPhone 5C and iPhone 5S. In this video, shows the countdown activitites in major cities, including Sydney, Australia, which is home to the first iPhone buyer owner were shown.
苹果公司新近推出iPhone 5C 和iPhone 5S两种新型号。视频展示了在一些主要城市的倒计时活动,其中就包括悉尼——第一位iPhone顾客的家乡。
What Still it remains an open question is to what degree how Friday's hoopla/hype will indicates increased the overall demand. Apple didn't offer pre-orders forThe iPhone 5S, which features faster chips and a fingerprint sensor, will be choosing instead to offered online and in stores on Friday instead having to it pre-ordered the device online and in stores Friday.
星期五的大肆宣传对总需求的促进作用能有多大,目前尚无定论。iPhone5S装载着更快的手机芯片以及指纹传感器,但苹果公司目前并不接受该机型的预定,这意味着消费者只能自星期五通过网络渠道或是实体店购买。
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