If you can... Try it! :-) It´s my research! It´s important texto to me. Thank you a lot! This study is a result and part of the thesis in progress in which the research objects are news and trades, market oficial communications, that add social practices common to the universe of brazilian financial market, ie: transactions, purchase and sale of securities the BM & FBovespa SA. The main objective of the investigation is to trace the motivated steps, features, modes, organizations linguistic-discursive, supporting a sociolinguistic phenomenon common to capitalism of speculation: the rumor. Thus, it is our aim to realize the escolhas realizacionais, structuring and arrangement of lexical items and sentences that hide frauds, sustain bluffing and attract readers and investor’s attention by convincing them to risk their own capital into shares little or nothing promising . The theoretical assumptions underpinning this work are Critical Discourse Analysis by Norman Fairclough, studies grammar of Michael Halliday and Christian Matthiessen and Social Semiotics Hodge and Kress. In these, we emphasize, respectively, the formation of the sentence and textual metafunctions, interpersonal and ideational; semiotic modes that support the dissimulation and even representations, styles and suggested identities in discourse. Among the topics discussed include: information media as a product of non-durable consumer, the process of empowerment and hierarchies between the producer and the consumer of the news, the forms of social hiding agent information, ethics and journalistic praxis. . Keywords: informative-media, financial-market, rumor, representation, empowerment, hiding, text and discourse.