"Like" is an emphasis word when stating an opinion that you could replace with "What I'm saying is" or "I mean." People (especially girls) in Southern California in the 1980s would say the word "like" all the time and people called them "valley girls" (i.e., girls who live in the valley). "Like, the other day I was shopping, like, you know, just at the store down the street. And the girl I saw was like wearing a super short dress. And I was like, that's so short!" You can look up "valley girl" on youtube and see examples of people using the word "like" in this way.
"Own your shit" means "be bold when you're doing something potentially awkward or embarrassing." Take ownership of the action instead of trying to hide it. Especially if you can't hide it anyway like buying something at a shop.