Vit- is also the beginning of the verb 'vito', which means 'to avoid, to shun'. 'Vitium' means 'fault, crime, defect'. Vita refers to life as far as age and refers more to people than objects or companies. 'Aetas' means 'life, time, age, an age' and has fewer words similar to it. However, Vitars is a decent company name but I do not know since I have no idea what the company is about.