Why you are loyal to a certain brand?

We can say that brand loyalty is when the customers buy a product or service over and over again instead of other options of on the market.

Loyal customers are unconditional, emotional and ambassadors of these brands; they'll always speak well of them.

In my opinion, a brand should have the following characteristics to get loyal customers:

- The brand must have a good customer service. For me, it's the most important thing that they have to offer.
- The second one is: they must have a high quality in their products.
- And the last one: a good price in relation with to the value.

Regarding to the topic, I have a loyalty to Apple laptops. I think they have unique products with high quality.
I've had several Apple laptops and never had any problems. However, I can't say the same of the other brands, because I had to renovate them every two or three years.

I was also loyal to El Corte Inglés, but I had two problems with them. The first one was I bought a headphones with same day delivery, but after a few minutes of after buying it, they called me and tell  told me that they didn’t have it in stock in their nearest warehouse.

The other issue was that I bought a TV on their website. They included a free speaker in the promotion, but I never received it. I tried to get in touch with the customer service by phone and email, but they never answered me.

From that moment, they lost a loyal customer, because I didn't receive a good after-sales service.

Seeing loyalty from the side of a company, we see four different phases:

- Unknown: when your potential customers can't differentiate your products with those of the competition.
- Recognition: in this phase, your brand is already present in the minds of your audience, but when they're going to shop, they choose other brands.
- Preference: after a positive experience, consumers choose your product instead of the competition, but it doesn't mean that they can change it.
- Loyalty: it's the phase preferred by the companies. Here customers always choose your brand.

In closing, I want to tell you that, from my experience, it’s very difficult to get a loyal user, you need to spend a lot of time and money to get it, but it is much easier to lose it, so when you have loyal user, look after them!! 

A Suspicious Message

Yesterday, I got a message from a guy here. He said to me, "teach me Japanese," but his profile just said, "I learn Chinese." I thought his words were highly suspicious, so I asked him if he had learned Japanese, and then he said: "I had learned it a little."
I thought he didn't tell the truth to me, so I asked him to send me a Japanese message. After that, he sent me an uncomfortable message, "you are beautiful" using Japanese.
I completely found found him to be completely deceitful The reason was because I thought nobody used the phrase like that first in order to be friends with someone.
I hope that I can find the right people here. By the way, the guy had deleted his account today.

Today is my first day here !

Hello everybody.
How are you? I'm Paula Santos, I'm from Brazil, but I have lived live in Spain for three years!
I love to living here <3
I'm speak  I speak Portugues and Spanish, if you want, I can help you.
I'm starting to learning study English, I go to school on Monday and on Wednesday, but it is very few days.
I wrote only this is!
I hope there few mistakes :)
Thanks so much

Cigarette advertising should be illegal

Cigarettes are harmful to the health of smokers and passive smokers. They harm the lungs and they may cause cancer. Let’s start with cigarette advertisements. They can be seen everywhere: on buildings, on highways and even on TV Programmes. Most advertisements show successful, attractive, famous people smoking and this gives a negative message to young people and children to imitate those famous people and start smoking. Furthermore, these advertisements don’t mention the danger of smoking. In addition, young people may easily be influenced by cigarette advertisements. Personally, I think these advertisements should be illegal because they don’t warn or remind people about the harmful effects of smoking.