俄罗斯武装公司成为时尚品牌
俄罗斯一家武装公司卡拉什尼科夫正在进入时尚业。这家制造武器的公司是俄罗斯最有名公司之一。卡拉什尼科夫最有名
的产品是AK-47突击步枪。这家公司
声明声称它要进入这个新行业
是因为俄罗斯被西方国家制裁了。在乌克兰冲突开始的时候,很多国家停止买俄罗斯的武器。在制裁以前,欧洲和美国买了百分之七十的卡拉什尼科夫的狩猎或运动武装。卡拉什尼科夫不久将要创办时尚品牌。它要创造‘军风格’便装和饰品。
在这年中,它
计划在全俄罗斯
上也计划开办60个卡拉什尼科夫服装店。
卡拉什尼科夫不是第一个要进入时尚业的俄罗斯武装公司。在2014年,制造坦克和其他军用车辆的公司UralVagonZavod开办了卖T恤、夹克、靴子和包的店。大部分的产品上印有坦克。卡拉什尼科夫的首席执行官Alexei Krivoruchko说他公司的大部分收入仍然来自制造枪支。他说:“除发展新产品之外,我们计划
在2017年底,倍增使小武装的销量
加倍截至2017年。我们要开始大量生产至少10个新产品。”卡拉什尼科夫的营销经理说他们的时尚产品可能
热销因为俄罗斯爱国主义的增加
而热销。
Russian Weapons Maker Now a Fashion Brand
The Russian arms maker Kalashnikov is branching out into fashion. The weapons manufacturer is one of Russia's most famous companies. It makes the well-known AK-47 assault rifle. The company said it has to make different things because of Western sanctions. Many countries stopped buying Russian weapons after the conflict in Ukraine started. Before the sanctions, Kalashnikov sold 70 per cent of its hunting and sporting weapons to Europe and the USA. Kalashnikov will soon launch a fashion label. It will make 'military style' casual clothing and accessories. There are also plans to open 60 Kalashnikov clothes stores across Russia by the end of this year.
Kalashnikov is not the first Russian arms company to move into fashion. UralVagonZavod, the makers of tanks and other military vehicles, opened a shop in 2014 selling T-shirts, jackets, shoes and bags. Most of its products have images of its tanks on them. The Kalashnikov CEO Alexei Krivoruchko said his company would still make most of its money from making guns. He said: "In addition to the development of new products, by 2017 we plan to double our sales of small arms." He said the company will, "start the mass production of not less than 10 new products". A marketing manager said Kalashnikov's fashions could sell well because of a rise in patriotism in Russia.