Vietnam tourism Vietnam earns nearly US$5 million from the tourism sector/industry each year despite fierce competitions from its neighboring countries/counterparts. Peter Nguyen is a Vietnamese American - with an American father and a Vietnamese mother. The first time he visited his mother's homeland was in 1990. / He returned to his mother's homeland for the first time in 1990. He was impressed by its stunning/spectacular natural beauty, long-standing cultural traditions and friendly people. He opted to remain in Vietnam in order to study the unique cultures of ethnic minorities in north highlands. He established a small cultural museum to introduce the daily life of local residents to foreign tourists. The museum is considered as a cultural bridge between Eastern and Western people. Besides, he conducted community projects such as improving the living standards of local residents and building many primary and secondary schools in order to raise awareness of preserving their cultural traditions. He and the local authorities cooperated with each other to hold interesting tours and cultural festivals for domestic and foreign tourists with the aim of increasing their income and create jobs for local labours.