Brands What is a brand? Brand is a name, which affects the behavior of customers. Brand - it’s more than advertising or marketing. That's all that comes to mind is a person on the product when he sees or hears his name logo. People who buy branded product believe that it is a guarantee of the quality and the product is reliable. Another reason is attract a bit of attention if they buy something stylish, and branded products are usually stylish and have a good design. Most people buy brands because they want to impress other people. They want to show that they have style and good taste. Another people don’t like brands. They don’t want to give a free advertising to company. They hate all the advertising hype around brands. And they get annoyed when they see the same thing on other people. If they buy suit from a famous brand they can see five people with the same suit that month. Another thing – are they buying the genuine product or an illegal copy? Basically people want value for money. They don’t want to pay inflated prices for a name, a fancy logo and packaging.