Bread Bread is a product of daily use. Demand for it is more or less stable. The main criteria for segmentation of the bread market are: Geographic market segmentation. For example, cities and districts, at this stage population density is investigated. The amount of product sold depends on this direction. Demographic market segmentation. For the bread market, the division of the population into men and women is important. It is initially thought that men consume much more bread than women. Attention is also drawn to the number of families in the studied demographic group. Psychographic market segmentation. Segmentation criteria of the market of psycho-graphic character can divide the market into segments based on the following variables: - social class, - personality, - lifestyle. In recent years there has been a slight decline in demand for bread. Considering that an increasing number of inhabitants seek a healthy lifestyle and are struggling with overweight. Instead, demand for dietary bread or bread with the addition of grain mixtures is increasing. This induces the manufacturer to increase its range. Economic market segmentation. This includes such a criterion as the level of competition. For example, if the bread produced does not have its own individual characteristics, different from those already offered on the market, one can not expect high demand from customers. For the customer there will be no difference where to buy bread, a competitor or a newly opened company.