feedback about some article

Changing women's mind is much more effective than changing their look by cosmetic plastic surgery to be more beautiful. When they gain more confidence they can be more beautiful without realizing it.
I found it out when I was working at a make up salon.
As they got better when put on make up, they got confident and it helped
them to look more beautiful.
And perhaps, how they treated during shoot was also important for them.

I've heard it and thought it was interesting that women in countries where its temperature is higher and there are many beaches like Brazil, spend more money for skincare.
I think women in The UK or other cities spend more on their clothes or make up items instead.
What kind of women have thought beauty is really different depending on the area and the time.
In Japan, the definition of beauty is a bit different from other countries.
Japanese people think that to look cuter is better than being beautiful or sexy.
However, as the number of foreigners in Japan is increasing there are more
international couples here.
So I feel the standard for beauty in Japan is changing again.