can you please correct? Thanks The sale activity goal is to persuade customers to buy our goods, waving his money and preferring our offer against others. In order to do this we have to increase, in customers mind, the perceived value of our product and to create an advantage against competing products. To well understand this words, we have to introduce the “product package” concept. We call product package the set of benefits the commercial offer can give to customers. More than the single product, a commercial offer is done by few aspects and each one can create a competitive advantage against other offers. Let’s see some examples. Brand: a well-known brand is easier to sell versus an unknown one; Payment terms: a difference in payment terms can be important for customers; Post sales service: a good post sales service has a primary importance to build customers confidence; Seller reputation: a well-known seller offer bigger warranties versus an unknown one; Delivery time: a fast and sure delivery is often important for customers; History: a product with an amazing history is easier to sell then an anonymous one; Etc… This not an exhaustive list, and it can be added with few others services, as instance the possibility to personalize the product, the pick up of goods in case of unsold, warranties in case of break or deterioration etc. Please note we didn’t talk about quality and price because these are usually the first (and unique) aspects considered by customers. A good salesman has to keep in mind every single feature can be decisive to win against other offers. He must be able to understand which one is most important for customer, and to focus his attention on that specific aspect. If quality is the same, prices are close, payment terms are both in 30 days, maybe we will sell if we are able to deliver in 3 days (our competitors deliver in 7 days, and customer needs goods as soon as possible); If quality is the same, brands are both well-known, payment terms are in same days, maybe we will sell if we have a good post sales service (after last order customer had a little problem, and we were fast and efficient to solve it); If brands are both well-known, payment terms are in same days, delivery times are both in 5 days, maybe we will sell if we were able to talk him about the amazing history behind the producer, his family, etc. More often than we think sale or no sale is not due to quality or price.

musique francaise

Au cours de ces jours j'entends souvent deux chanteurs francais: Zaz et Emilie Simon.

De Zaz j'aime sourtout la voix et l'interpretation, d'Emilie l'originalité et les arrangements. Je pense que en Italie il n'y a personne qui peut etre comparè a leur.

 

Que pensez vous d'eux?

Invisible Cities 2 I tried to translate another city from "Invisible cities" by Italo Calvino. Can you correct it? Once entered in the land that has Eutropia as chief town, traveler sees more than one city, equals in size and not different from each other, lie in a big and hilled land. Eutropia is not one, but all these cities togheter; one is inhabited, the others empty and this happens in turn. I’ll tell you how. The day Eutropia inhabitants get tired, and nobody suffers anymore his job, his relatives, his home and his street, debts, people to greet or greeting him, then everybody decides to move in the nearest city, lied waiting for them, empty and as new, where inhabitants will get a new job, a new wife, will see another outlook out of the window, will spend night in other hobbies and relationships. So their life get new move to move, in cities a bit different each other for slope, or waterways, or winds. Their society is ordered without big differences in richness and authority, so chances happen with no shock. Variety is assured by the big quantity of tasks and jobs, so rarely one go back in a job was already his. That’s how Eutropia repeats its life equal moving up and down in the empty chessboard. Inhabitants act in the same scenes with different actors; they say the same sentences with different slangs; they open mouths in similar yawnings. Eutropia, the only one in empire’s cities, persists identical to itself.

take/drive/bring Can I take you to home? Can I drive you home? Can I bring you to home? Are these sentences correct? Which is the difference?So can I say Can I take you office? Can I drive you hotel?

business english

Hi everybody,

I'm italian and I often use english for work. I can speak a quite fluent english but I'd like to learn more business words and market slang. Can anybody help me?

une histoire pour exercice Bonjour à tous, je suis italien et je voudrais parler le francais. J'ai etudie francais a l'ecole, mais je ne rappelle pas beaucoup. J'aime la France et je la visite souvent, surtout Paris, la Cote d'Azur et la Camargue. Peut etre un jour je viendras a vivre la-bas... Une petite histoire pour faire exercice: Dans le 1805 Napoleon Bonaparte a decidè de donner la citè du Lucca, en Italie, a sa soeur pour sa marriage. Elisa Bonaparte Baciocchi est devenue duchesse de Lucca et, avec elle, beaucoup de gens etaient par la France en Italie. Courtisans, fonctionnaires, commercants, etc. Aujourd'hui la plus grande place du cité est appellé Piazza Napoleone, il ya une rue appellé Via Elisa, et il y a beaucoup de noms francais in Lucca, y compris mon. Merci de votre corrections