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Iran flagHannah
What is different between 宣传&广告?

Answers · 4

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广告 = advertisment 宣传 = to disseminate, to announce (in a formal way), to broadcast
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宣传can be a noun or a verb, 广告is a noun only. In Chinese people's mind, maybe the most noticeable difference between them (as nouns) is their collocations. 广告 is usually used in commercial context. 给产品做广告/打广告(打广告 is somewhat colloquial) On the contrary, 宣传 is not usually in commercial context. And it is more used with abstract things.
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宣传can be used to introduce some famous people or activities and so on.广告used to introduce the products in order to sell them.
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Hi Hannah, I'm no Chinese teacher but as a native speaker what I can say is: the English equivalent to 宣传 is "promotion" or "branding", and that to 广告 is "advertisement". therefore, 广告 is a form of 宣传, other forms can include for example fan events, sponsorship in charity & etc. In short, 宣传 is larger than 广告 and 广告 is a form of 宣传. Hope this helps. :-)

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