attitudes towards creativity
Does "attitudes towards creativity at Wieden+Kennedy" in the following context mean:
1. Wieden+Kennedy's insight into creativity

or

2. Wieden+Kennedy's tendency towards creativity?

Context:
That all of the advertisements discussed above have their counterparts in art is a token of the in-house attitudes towards creativity at Wieden+Kennedy. The agency has made a key contribution to the development of new approaches in advertising that have often mirrored attitudes and approaches found in contemporary art.

Question

attitudes towards creativity
Does "attitudes towards creativity at Wieden+Kennedy" in the following context mean:
1. Wieden+Kennedy's insight into creativity

or

2. Wieden+Kennedy's tendency towards creativity?

Context:
That all of the advertisements discussed above have their counterparts in art is a token of the in-house attitudes towards creativity at Wieden+Kennedy. The agency has made a key contribution to the development of new approaches in advertising that have often mirrored attitudes and approaches found in contemporary art.

Answer

I think creativity means different things to different people. W+K use their own style of creative thinking to end up with ads that have counterparts in art. So I think it's more about how W+K apply creativity, rather than their understanding of or tendency towards creativity.

Answers · 1

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