Thinking outside the box just means thinking unconventionally.

It means to look at it from a different perspective, to try a different approach.

Also, being creative.

Коротко говоря это ну с начало надо думать а потом делать ну типо того

Well, Karl, your casual ageism astounds. In my experience, young people are every bit as likely to be caught up in comfortable group think as anyone else - or is that too out of the box for you to contemplate or observe ...? Calling internet advertising "out of the box " is priceless - thank you for the laugh :). https://www.urbandictionary.com/define.php?term=out-of-the-box