enforcement of market advantage
Now around 78 percent of ad sales take place between publishers and advertisers (with some intermediaries) and not on online exchanges. By conducting business this way, each party must use its subjective judgment about how much a certain viewer seeing an ad in a certain place at a certain time is worth. Wherever there is subjective judgment, there inevitably is wishful thinking or the enforcement of market advantage. In a buyers’ market, it’s the buyers’ appraisal of value that prevails. Sellers may disagree; nevertheless, they tend to concede the point. That’s not evidence of the correctness of the bid as an estimation of value.

What does "enforcement of market advantage" and "That’s not evidence of the correctness of the bid as an estimation of value." mean here?

Question

enforcement of market advantage
Now around 78 percent of ad sales take place between publishers and advertisers (with some intermediaries) and not on online exchanges. By conducting business this way, each party must use its subjective judgment about how much a certain viewer seeing an ad in a certain place at a certain time is worth. Wherever there is subjective judgment, there inevitably is wishful thinking or the enforcement of market advantage. In a buyers’ market, it’s the buyers’ appraisal of value that prevails. Sellers may disagree; nevertheless, they tend to concede the point. That’s not evidence of the correctness of the bid as an estimation of value.

What does "enforcement of market advantage" and "That’s not evidence of the correctness of the bid as an estimation of value." mean here?

Answer

You might get more answers if you had posted this question in the section for learning English.

This passage you quoted is not very well written, but the sad thing is that some textbook authors and journalists write like that.

What the author is trying to say with "There is the enforcement of market advantage" is this:  market power comes into play and whoever is more powerful determines the price.

What the author is trying to say with "That’s not evidence of the correctness of the bid as an estimation of value" is this:  the transaction price may not reflect true value.

Advice:  Do not write like this.

Question:  Why are you reading this kind of poor English?

Answers · 2

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