It doesn't matter what a fearless person lacks. Being mindful of personal gains and losses is very important in the field of negotiation (as well as) being determined to gradually press (squeeze) your adversary harder and harder. If the negotiation can't be concluded, your adversary will become incredibly nervous. It's crucial to believe in and understand that the material (world) is limitless (of opportunity). In a hotel there's always an empty room, this piece of clothing is also somewhere else in some other store, restaurants don't mind making discounts on some of the dishes,a small business proprietor can use the merchandise people don't wanna buy himself, and nowhere in the world there is a businessman who is doing money - losing business. This year, when I fiercely competed with Coca-Cola, I have been intimidated many times that unless I bid (too large sum of money) or pay immediately (for a market stall), my merchandise would get thrown away and the Coca Cola would take over. One time I just replied with: "Ok, go ahead, do it". The merchant (collecting the market fee) was startled and quickly left the conference room. The lesson to be learnt here is that you can always get a good deal for a fair price (don't let the others to intimidate you to pay higher price). 我和我中国的朋友讨论了这段。我们希望这是准确的翻译。看别的老外学习汉语让我很开心，哈哈

您是否应该说明是哪里没有看懂？而不是把整段摆出来？

This is generally to suggest not to be afraid of losing in negotiation. In order to achieve this, you need to have confidence that even if you fail this, there are still a lot of others waiting. For example, there will always be rooms in the hotels; the same cloth can also be found some where else; etc And the author gives his own example in the negotiation for the price of a position for advertisement. He is threatened that if he doesn't pay or give a price immediately, they will sell this position to cocacola, the most thriving enterprise at that moment. Facing this, the author just packs his things up and says calmly:" go find them then" and leaves the meeting room. The businessman is then chocked. Finally he got a good price for that position. I hope this is clear to you~~

Il s'agit d'une technique de négociations, Aimez-vous de négocier ou non négocier, n'a pas d'important, les opposants peuvent se sentent la pression énorme a cette attitude, ils doivent prendre une décision rapidement.