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What does this sentence mean? "Confronted with uncertainly about the intrinsic value of the products, consumers simply use the rule of thumb that they understand." PS.What is the mean of the phrase "the rule of thumb" Thanks.

Answers · 3

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It means a general rule, or a traditional way of doing things. One example in the USA is that a person should not wear white clothing after Labor Day (which is in early September).
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