Designer school uniform for elementary school Recently, an elementary school in Ginza, Japan has announced they will introduce their "standard clothes" (de-facto school uniform) supervised by Armani, that will cost about $730. It stirred some controvery because this is a state-funded school. Although Ginza is the most posh and fashionable area of Tokyo (the land price is the highest in Japan), some argue that it is not appropriate to have the pupils wear such expensive clothes. Reportedly, the principal of the school commented about the purpose of the decision is "part of promoting the identity as a pupil of the Taimei school. " I think it is a bad idea because it could lead children to think name brands equate with their own identity. How can removable items be part of anyone's identity, unless you are in the family business of those brands? This is a shallow thinking and works against education of children in my opinion. Creativity in fashion is great, but promoting the wrong type of attachment to the status-conscious labels will only harm kids.