How to listen (and use that you heard) Let’s imagine a situation, when you having a lovely small talk with a person you recently met. You discuss for some minutes one topic that you both seem to be interested in, till you suddenly notice that your opponent doesn’t listen to you at all. He is somewhere but with you, answers randomly and is certainly bored. Doubtless, you’ll try to stop this one-way conversation. There are 7,6 billion people on our planet and one bad listener more one less, no one cares. But what if that “bad listener” is your own company and you lose your clients just because of the listening mistakes? Sometimes companies that finally could attract customer’s attention got a wrong idea that the main job is done. They let themselves to put off delivery, send zillion meaningless ad mails and do not bother about gathering client’s response. Even if they sometimes ask for customer feedback, they do not know exactly what to do with this treasure. Therefore, if you want to keep your revenue flowing and your customers happy, it’s time to improve listening skills and learn how to use customer feedback. Eager to start? Then next time I will tell you about some practical steps in this direction. See you soon!