The effectiveness of two forms of advertising
The aim of this report is to examine two different kind of advertisment that are used worldwide, direct mail and ads on the Internet. The report will discuss the effectiveness of both by analysing negative and positive aspects. Furthermore, few recommendations will be suggested to improve their efficacy.
Direct Email
It is considered one of the most common advertising method to broadcast information, and it consists of brochures, flyleaves and letters delivered directly to the houses of the people. If from one hand direct emails have the positive aspect of reaching a huge number of potencial customers, on the other hand the price of the production, in terms of money and paper, is elevated, as the number of not interested people who receive information through this advertising method.
Consequently, direct emails are not focused in looking for potencial customers but reaching the biggest number of people, losing effectiveness and wasting resources.
The Internet
An up-to-date advertising method is the internet, that is possibly the cheapest one and the most far-reaching method to spread and publish information. Advertising online can get into everyone's houses with an internet connection, and it creates a specific type of ads according to the information on the users that are sold by social networks.
Unfortunately, online advertisments are considered a source of annoy due to the insistence of banners in websites and online pages. As a result many users has adopted programs to block ads.
Recommendations
To discourge the waste of paper of direct emails I would recommend using recycled paper and reducing the number of flyleaves and brochures by focusing on a selected number of people, that may be interested in obtaining information about a product. Additionally, I would suggest internet ads to be less intrusive, in order to be more focused and draw the attention of the users in a more profitable way.
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Corrections · 5
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The effectiveness of two forms of advertising
The aim of this report is to examine two different kinds of advertisment that are used worldwide: direct mail and ads on the Internet. The report will discuss the effectiveness of both by analysing negative and positive aspects. Afterward, a few recommendations will be suggested to improve their efficacy.
Direct Email
It is considered one of the most common advertising methods to broadcast information, and it consists of brochures, flyleaves and letters delivered directly to the houses of the people. On one hand direct emails have the positive aspect of reaching a huge number of potential customers, while on the other hand having a higher price of the production in terms of money and paper, as the number of disinterested people who receive information through this advertising method [is high?].
Consequently, direct emails are not focused on looking for potential customers but reaching the biggest number of people, losing effectiveness and wasting resources.
The Internet
An up-to-date advertising method is the internet, and it is possibly the cheapest one and the most far-reaching to spread and publish information. Advertising online can get into everyone's houses with an internet connection, and it creates a specific type of ad that adapts itself to the information of the users sold by social networks.
Unfortunately, online advertisments are considered a source of annoyance due to the insistence of banners on websites and online pages. As a result many users have adopted programs to block ads.
Recommendations
To discourage the waste of paper of direct emails I would recommend using recycled paper and reducing the number of flyleaves and brochures by focusing on a selected number of people who may be interested in obtaining information about a product. Additionally, I would suggest internet ads to be less intrusive, in order to be more focused and draw the attention of the users in a more profitable way.
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Hi Nicholas,
I really enjoyed your entry, well done. I only changed a few things: I changed 'not interested' to 'disinterested' (if there is not interest), or you can use 'uninterested' (if there is active, negative interest). Most of the other changes I made are with prepositions, or in the last correction, I changed 'that' to 'who'. In English, we always use 'who' with people, where 'that' would otherwise be used for anything else.
Let me know if you have any questions! I hope that helps.
Best,
Julie
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Oh, Moe thank you! You're right, I didn't realize that! Thank you!
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Hi, thanks for your interesting notebook, and for Dr. Julie's instructive correction.
I think you guys have missed one technical detail; all the words "email" that have passed in this notebook should be replaced by "mail". You already know an email is the internet method of sending a mail, it's not written on paper, and it doesn't waste resources ... so obviously you meant "direct mail" through all the passage.
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