The relative success of vintage fashion The vintage style springs up and people embrace the old-fashion. The relevant industries draw on the trend and gain benefits. Several British mainstream media presses has covered the resurgence of the vintage fashion, from which its relative success can be concluded by the change of thought and the progress of technology. People become to be keen on vintage style for it satisfies nowadays people’s need. In respect of clothes and furniture, people favor old-fashioned products not only out of their own aesthetic standard but also for theirs high-quality, which is what industrious goods can not provide with. In respect of technological products, video game companies play the nostalgia card by bringing old video games back to live; old medias like photo (Instamax) and music (Vinyl) lay emphasis on users’ experience and have gained their place in their market, with Vinyl album sales which has rocked since 2007 as the proof. It is indicated that people are delight to compensate what they didn’t fulfilled when those products first came out. The success of vintage fashion is also fueled by technological progress, as a great number of business operations are completed through Internet. Old-fashioned goods are bidden online as well as the financial transactions, and even more shops crowd into the market after this trend is confirmed by data analysis. Thanks to the internet, people can play, watch and share the old video games which had already disappeared long time ago. The very rapid development of high-tech enable the information research in the blink of an eye, which facilities the return of the old-fashion. The vintage style has swept across in the UK and its prosperity contains two major reasons in terms of people’s thought and advance of the technologies. In fact, all kinds of novelties have their equivalence previously, which illustrate people just enjoy their life in way they like despite ages and patterns.