How to lead advertisements to develop well? Many false unhealthy advertisements bewilder consumers todays. I find it misleads our lifestyles, and some measures should be enforced to protect consumers’ rights. My first suggestion is that every advertisement should tell consumers what kinds of harm it has. If a cold medicine will make patients feel stomachache, advertisements must inform it to patients. Instead of only to publicize the cold medicine’s advantage, such as how effective the medicine is, how taste well the medicine is, how harmful less the medicine is…… Next, advertisements should not use false informations. If a toy car only fits ten years old children, the advertisement could not write it fits all ages children. Some businessmen want to high sales volume. So they hide the age limit in advertisements. This behavior is immoral and I wish it could be banned. Finally, I advocate some unhealthy products such as cigarettes, wine, junk food and so on should not have advertisements. Unhealthy products damage our health, even we cannot ban them, not allow them appearing in advertisements to draw consumers attentions may be efficacious to protect our health. By the three ways to limit advertisements, maybe our life will become better.