Corrections · 1
A new business
I want tell you about a new way to do business. Each year, Europe defines the political guidelines that are used to determine how to allocate resources. At present , some of the principal issues included in the guidelines are the green economy and the reduction of poverty.
In order to satisfy these guidelines and to also reach the aims of the Europe also the business had to change its paradigm of thinking.
In the past the firms were thoroughly focused on increasing their utilities for a hundred per cent.
In the last few years a new concept of business has been growing up, and many companies are developing with the intent to sacrifice a little part of their profits for implementing social and inclusive actions like reducing the environmental impact of their production or hiring the neediest people. Another topic of this new Inclusive Business paradigm is that the products must be designed to be used with the intent of also creating social gain for the locals. Of course, among these politics the profit is still important to ensure to the companies the economical independence by charity and donations.
To better explain I can make an example of such companies. In England a businessman worked in the Phillipinnes with locals to make anti-fall nets for hairy coconuts. The firm gave an occupation to thousand families that were able to get out from poverty. The nets made by organic material allow the rebirth of forests and that was so useful and appreciated that nets were sold all around the Asia.
That's a brilliant example of how a new business can reach three different aims together: social inclusion, green economy and profit.
[Very good.]
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