Adidas is one of the world’s top sporting brands. It is based in Germany and includes other brands like Reebok in its group. The three parallel bars that form its logo is known worldwide. The company bought these “Three Stripes” from a Finnish sports company in the 1950s. Adidas has provided quality sporting goods for decades. They create (Phil:  I would accept "created" or "have created" too as they could also work in this sentence) a very strong brand loyalty among consumers. Many people wear Adidas clothes and shoes as a fashion statement. The company also manufactures other products such as bags, glasses and watches. Adidas is heavily into sponsoring sports stars and teams. It is involved in sponsorship deals with the top soccer, rugby and cricket teams all over the world. Its current marketing slogan perhaps sums up the company’s success - “Impossible is Nothing”.

Well done everyone.  Feel free to send me a message if you have any queries.

Cheers

Phil

Business English Exercise: Correct the tense

I'd like you to choose the correct tense of the verb in the brackets, please. Leave your answer in the comments and I will share the correct answers in a few days.

Here's an example of the first one for you: "Adidas is one of the world's top sporting brands."

Adidas .....is..... (be) one of the world’s top sporting brands. It is based in Germany and .....included..... (include) other brands like Reebok in its group. The three parallel bars that .....formed..... (form) its logo is known worldwide. The company ....bought...... (buy) these “Three Stripes” from a Finnish sports company in the 1950s. Adidas has .. provided..... (provide) quality sporting goods for decades. They ....created...... (create) a very strong brand loyalty among consumers. Many people ....wear...... (wear) Adidas clothes and shoes as a fashion statement. The company also manufactures other products such as bags, glasses and watches. Adidas .....was..... (be) heavily into sponsoring sports stars and teams. It is involved in sponsorship deals with the top soccer, rugby and cricket teams all over the world. Its current marketing slogan perhaps .....summing..... (sum) up the company’s success - “Impossible is Nothing”.

Business English Exercise: Correct the tense

I'd like you to choose the correct tense of the verb in the brackets, please. Leave your answer in the comments and I will share the correct answers in a few days.

Here's an example of the first one for you: "Adidas is one of the world's top sporting brands."

Adidas ....is...... (be) one of the world’s top sporting brands. It is based in Germany and ...included....... (include) other brands like Reebok in its group. The three parallel bars that ...from....... (form) its logo is known worldwide. The company .....bought..... (buy) these “Three Stripes” from a Finnish sports company in the 1950s. Adidas has ....provided...... (provide) quality sporting goods for decades. They ...created....... (create) a very strong brand loyalty among consumers. Many people ....wear...... (wear) Adidas clothes and shoes as a fashion statement. The company also manufactures other products such as bags, glasses and watches. Adidas ...is....... (be) heavily into sponsoring sports stars and teams. It is involved in sponsorship deals with the top soccer, rugby and cricket teams all over the world. Its current marketing slogan perhaps ...sums....... (sum) up the company’s success - “Impossible is Nothing”. 

"Adidas is one of the world's top sporting brands." 

Adidas ....is...... (be) one of the world’s top sporting brands. It is based in Germany and ....includes (is it possible to say "including other brands..."?)...... (include) other brands like Reebok in its group. The three parallel bars that ....form...... (form) its logo is known worldwide. The company ....bought...... (buy) these “Three Stripes” from a Finnish sports company in the 1950s. Adidas has ....provided...... (provide) quality sporting goods for decades. They ....create...... (create) a very strong brand loyalty among consumers. Many people .....wear..... (wear) Adidas clothes and shoes as a fashion statement. The company also manufactures other products such as bags, glasses and watches. Adidas ....is...... (be) heavily into sponsoring sports stars and teams. It is involved in sponsorship deals with the top soccer, rugby and cricket teams all over the world. Its current marketing slogan perhaps ....sums up...... (sum) up the company’s success - “Impossible is Nothing”.

blue = sure or pretty sure

purle = not sure

Because the statements are true so I mostly use the simple present tense. I'm sorry for leaving my answer in this section. I think it's easier to read and correct our answers here. Please correct me even in my comment if I'm wrong. And thank you for this example :D

Business English Exercise: Correct the tense

I'd like you to choose the correct tense of the verb in the brackets, please. Leave your answer in the comments and I will share the correct answers in a few days.

Here's an example of the first one for you: "Adidas is one of the world's top sporting brands."

Adidas ...is (be) one of the world’s top sporting brands. It is based in Germany and ...includes (include) other brands like Reebok in its group. The three parallel bars that ...has formed (form) its logo is known worldwide. The company ...bought  (buy) these “Three Stripes” from a Finnish sports company in the 1950s. Adidas has ...been providing (provide) quality sporting goods for decades. They has been creating (create) a very strong brand loyalty among consumers. Many people ..wear (wear) Adidas clothes and shoes as a fashion statement. The company also manufactures other products such as bags, glasses and watches. Adidas ...is (be) heavily into sponsoring sports stars and teams. It is involved in sponsorship deals with the top soccer, rugby and cricket teams all over the world. Its current marketing slogan perhaps ...has summed  (sum) up the company’s success - “Impossible is Nothing”.