My homework, pls help me to correct it.^.^ Mcdonald, a prominent western food icon, sprung up in every corner of China since last century while Chinese restuarant still remains its dominating position in China. The reason why they didn't get involved in the battle over market is the utter differences in their ingredients, services and cultures. The simple ingredients of Mcdonald-fried chicken, fried potato and bread will never make it a hard time for you to make a choice while the Chinese restaurant take almost everything edible as the ingredients. They can cook whatever you dare to eat. In addition to the service. Mcdonald provides drive-in windows service and food delivering service. A Chinese restaurant, on the contary, will never so that. Customer has to walk there, make a order and pack it home if he likes. Mcdonald, with no doubt, represents a fast food culture with food cooked fast, delivered fast and eaten fast. It is for people needs to save time. The Chinese restaurant is utterly the opposit. It stands for a Chinese traditional culture which attatches great importance to the delicacy of food. It is a place to loos your pace and enjoy the food. If these two sales pattern could learn from each other and be more fitable to the current needs, a prosperous future won't be far away.