The Birth of a Global Identity Nowadays, the same shopping malls can be found almost all over the world, a Swedish and an Italian family can have the same Ikea furnishings, and there are hundreds of international clothes brands. These are only a few examples of the consequences of globalization. It is quite obvious that we are losing some of our national customs and part of our nation taste in favour of a more international identity. It sounds sad, but the truth is that youngsters are no longer attached to those habits that we are losing. Moreover, populations have always changed their traditions to adapt to a new reality. National identity, in fact, would only be a burden in a globalized world. New generations all around the globe already form a big family, which, as such, needs to share customs. New citizens are world citizens, their home is wherever and everywhere they must feel at home. Another point in favour of globalization is that the exchange of information and products give better chances for people to find their inner self and be themselves. For instance, an Italian could prefer American coffee to Italian espresso, and there is nothing wrong with it. It is not just a matter of tastes and preferences, sharing experience also means discovering most efficient ways to do things. Indeed, we should learn much from Japanese people when it comes to crowd management in train stations. For these reasons, too, globalization mostly represents an enrichment rather than a loss. It is not globalization in itself that causes the loss of national and cultural identities, but one of its consequences: the increment of migration.