Letter of complaint Dear Sir/ Madam, I am writing on behalf of "Safe TV", a non-profit organization whose aim is to ensure a high quality TV for our children. We wish to express our complaint about an inadequate advertisement shown recently during the afternoon children's programme. Even though there was no violence or sex images in it, the message which could be inferred was not suitable for children. The advertisement, allegedly aimed at children, depicted a girl cooking while her husband, a small boy, was waiting for dinner in the living room. Some people might think that this is an innocent advert. Conversely, we strongly believe that this kind of adverts should be avoided. Women have been fighting for decades to be on the same footing as men, regarding working conditions and house chores. This is the reason why children ought to be prevented from watching these adverts, as they may convey a confusing message. All things considered, we would appreciate it if you took better control of which advertisements are shown during children's programmes. Not only should violence and sex be avoided during these hours, but gender issues should also be taken into account. We think that it is high time everybody bore this in mind. We are looking forward to hearing from you soon. Thank you in advance. Yours sincerely,