advertisement can tell about a country Nowadays ,people have various opportunities to go aboard ,such as do buniness ,pursue further study and even for a joying travelling .So they can emerge themselves in the unique and exotic culture whenever as they wish .But for most of people in our country, the only way for them to keep in touch with the other country is watching tv or surfing on the internet ,through the media information to catch impression and detail of the outside world Advertisement play a significent role in this process . Different advertisement will reflect on different culture . For example ,an America advertisement will differ largely from a Japanese advertisement in the expects of clothes , conventions ,customs. What's more ,we can form a subjective impression for a country through it's product .As in china , when we buy digital product such as camera, tv ,vehicle ,we inclind to buy the iterm produced in Japanese for its high quality and durability .It is the advertisement that exert great impact on people's prior of choice .