Positive and negative aspects of advertising. A report. Introduction The aim of this report is to outline the positive and negative aspects of advertising in my country. This includes TV and telephone advertisement. In addition to this, suggestions for improvements will be considered. TV Advertisement In the last few years advertisements on the TV in between programs or shows have become progressively irritating mainly due to the increase of their duration and the obsolescence of some of their methods. This is quite prominent in beauty-related commercials where they impose a fictitious standard of beauty which the majority of the public cannot relate to, thus fostering insecurities in the population. On the other hand, advertisements concerning the sponsoring of good practices such as donations, protocols against disease spreading and such, can educate and reach a wide audience. Telephone Advertisement Cold calling as a means of advertisements via telephone is one of the most disliked methods among people. Firstly, a large number of companies sell telephone numbers for this purpose posing a risk on the security and privacy of the user. Furthermore, inopportune calls can cause a disruption in the daily life of the targets, such as while driving or at inappropriate hours. One positive aspect would be that the offers are usually well received and better than other options. Recommendations Regarding TV advertising, I would suggest the inclusion of a greater variety of models and the discouragement of unreachable practices or standards promotion. The restriction of time windows for calling and privacy protection of the user would also be valuable additions.