Book review: So good they can't ignore you "So good they can't ignore you" is a lovely book by Call Newport. These are the concepts that struck me most. 1) Don't follow your passions. Following your passions is not only unproductive, but it is also dangerous. Instead of spending your time searching for your true passion, spend your time acquiring new, rare and valuable skills. Skills trump passions! 2) To succeed you need to be "so good they can't ignore you". By working hard, you will accumulate the career capital useful to find the job that you love. Passion is a byproduct of working hard! 3) Don't search for the right work but work right. Stretch yourself out of your comfort zone. Don't waste your time at work doing the urgent stuffs. Do the important stuffs, the things that are more valuable for you career. Don't work for your boss, work for yourself! 4) Self-determination: a high fulfilling job has these characteristics: autonomy (you need to have a certain degree of freedom), competence (you have to feel good in what you do) and good relationships (with your coworkers). These are qualities that you can find (and build) also if you are not passionate about your job. I liked reading this book because many of these ideas resonate with me and my job. I suggest you reading this book if you want to find a job that you love and succeed in it.