Advertisement brings more harm than good to the public Nowadays advertisements can be seen everywhere in our daily life , and advertisements impose great influence on people's buying decisions. In my view , the drawbacks of this phenomenon outweigh the merits of that. Firstly , advertisements might mislead customers about the quality and function of the products. Almost all companies will exaggerate the products' quality in the commercials to arouse customers' appetite for purchasing the product ,which will increase sales of the products. Based on this, the real products bought by the customers are not as perfect as the products displayed in the commercials. This means the products in commercials are totally different things from the real products. Moreover, customers' bad shopping habits might be cultivated by advertisements. The more frequently people see an advertisement somewhere , the more thoughts of buying this product comes into their mind. Having lasted for a long time , it is likely that the customers will buy this product on impulse without considering whether those products really satisfy their needs. According to this, advertisements , to some degree, will stimulate the desire to purchase as well as develop abnormal shopping habit of impulse shopping . This is not to say that the advertisements brings no good to people's life. It cannot be denied that the advertisements bring the latest products' information to the public. Nevertheless, such information can be distributed via many other ways. In other words, there are more distributions available for people to attain information about products. Not to mention some information in commercials is not reliable enough. To sum up, advertising exerts more negative influence than positive influence. To improve such phenomenon , the advertisements should be checked whether it misstate the product information and be strictly controlled the frequency of commercials displayed. Only by this means , can the advertisement industry become more regulated.