Please, can anybody help me? Doyle Dane Bernbach became the pioneer of a style which was eventually called “The New Advertising”. Many writers and art directors joined the agencies and advertising reached its zenith in the 1960´s. The notion of creative advertising grew and if decades ago, famous actors and actresses were hired as ad models, in 1950s ad agencies created their own superstars: Marlboro cowboys and Tiger Tony are some of the examples.