Self-driving cars Self-driving cars. Now it seems something incredible. But there was a time when we had touch-tone phones and didn’t imagine iphone. Now it seems unimaginable until you talk with someone who works every day in new technologies area. Yesterday I was at a lecture of Ilya Grin, ex-vice president of Innovation center in Silicon Valley. Now he has startup like every person in valley. Ilya and his colleges make laser for self-driving cars. If don’t go to the heart of the matter, this is the laser which analyze road’s information. Millions of dollars from interest companies was invested in the invention. Now a lot of companies battle on the self-driving cars ring, including Apple, Google and sure Uber. Buy the way the startup doesn’t have website. Because if you have really unique product, your business doesn’t need advertising. So… Ilya said that now Uber has a really get-tough policy, the company plan to “eat each and everyone”. Probable you know that they launched the self-driving auto in Pittsburg. And recently they bought whole department of engineers of one famous USA University. I know that engineers started to work in these sphere long ago, but now they have really serious progress. By the projections of experts self-driving cars will be in daily reality in 2010. Interesting that the biggest car manufacturers run their special branch in Silicon Valley, because they scare that, for example, Uber launch super car without driver and they left out in the cold. “Nobody wants Nokia’s fate”, - said Ilya, -“This company was the number one in the sale of phones, until Apple started to sell iphones.”

People and search engines People ask search engines mad questions, there are a lot of jokes about that. Nothing change regarding other smart systems, because systems can became better, but the people’s queries have always been and will be fun and sometimes stupid. Besides, I think I am the champion by quantity of strange questions in Google. I use a lot of weird combinations for searching video references for my work. But it’s works). Also I remember time, when the Siri was launched and we spent a lot of time with funny dialogs with her. Since then the Siri call me Godness)). So… This post about Amazon that made an episodic series about questions which peoples ask Alexa. Advertising campaign called “Alexa moments”. The idea is not unique, but the most videos are funny, with cool heroes, especially considering that videos were made in-house. This is the one of them about tidy children.

Men underwear and Opel What is the connection between men underwear and Opel? At first sight no. But advertisers outdo oneself. As its happens, Danish men suffer from decreasing of the testosterone level and it leads to poor beggars lose their masculinity and self-confidence. Consequently, they don’t buy wheels like a station wagon, but they buy sport cars with the super power motor to ego-trip. And how should Opel buy his cars? Decision is the invention of underwear. I watched this video a few times, explored a website after that to understand what is the connection. Briefly, this super-trunks, testosterone-friendly underwear is very comfortable and it fights the low testosterone of Danish men. Men became more confident and do practical decisions, in other words to buy a station wagon. This is the logic from Opel and the advertising company «Ride Comfortably by Opel: The Astra Sports Tourer Collection», which was launched in Denmark recently. Honestly, I don’t think that this company can work for increasing sales, but on the other hand I don’t know Danish men very well). I will be mark 5 for fun and courage. And in not every website you can see the banner with trunks which are flying and falling on the car. Finally I thought that the ad is very sexy, but inexplicably I feel pity for Danish men.

Audi and scorpions Living in the Nevada desert, in real Death Valley, where you can meet not a soul, maybe only scorpions! Driving to this place on Audi R8! My dream! You can book #Rondolino Residence in the center of the desert by using Airbnb. Cooperation Airbnb and Audi gives you the opportunity to spend a weekend in the wild desert. The whole isolation from external world. The rent of this house is 41 000 rubles per day. Airbnb kindly requests don’t play with scorpions)) I like this ad, especially dude from the coffee house, because I think, if one day somebody decides to brew coffee in the most wild places of the Death Valley, he will look exactly that way. https://www.youtube.com/watch?v=M1jM9gTkrOI

Book "Delivering happiness" Books, which you choose accidently, sometimes are very suitable. “Delivering happiness” written by Tony Hsieh, the american businessman, the founder of online shoes and clothing shop. Tony wrote the very light story about how he found companies, invested millions of dollars in different startups, played in poker, organised the most noisy parties in the California and hired only people with whom he wanted to drink in the bar after work. The book is about team. All philosophy of the Zappos is about team. From the very beginning the Zappos decided that their feature is client service with the WOW-effect. It meant that every client, partner or employee should feel WOW-effect after interaction with Zappos. And we should understand that the face of the online shop is the call-center. For this reason I like story about interaction with rep, who works in call-center. One day Tony and his friends drunk after business conference. They were in the hotel bar and wanted to eat in the middle of the night. They tried to order pizza, but hotel restaurant didn’t work already. And Tony offered to joke and asked one of the friend to call Zappos call-center and try to learn how to get a pizza. At first rep was shocked and embarrassed, but he asked to wait a minute and returned with list, where he wrote out telephone numbers of the nearest 24-hours pizzerias. The man, who works in shoes online shop wrote out numbers of pizzerias! Do you understand this fact? At first sight, these stories meant nothing, but it impresses me, especially in general crazy situation with ugly russian service. I want companies worry about their clients and their teams. About relationship with WOW-effect. Work with people with whom you want to drink in the Friday evening after work. And our WOW-effect and WOW-service look forward to it won't be long. And sure, when I red book about Zappos I started to dig for information about Zappos ads. And I find really funny video with naked people! So… Enjoy! https://www.youtube.com/watch?v=cS_K4hW_bpk